image

The Breguet Classic Tour party at the Hotel Crillon

foversta
Avatar
Nicolas posted about it yesterday: last Wednesday, Breguet organized a party to close the Classic Tour day organized in Paris. But what is the Classic Tour? Actually,  it was organized in Paris after a first edition in London several months ago. The aim of this Tour is to invite clients and journalists to discover the key locations which symbolize Breguet's life and achievements and which create a focus on high-end craftsmanship. It is the reason why the guests could visit the mythical Breguet locations in Paris (obviously selected by Emmanuel Breguet himself) and several very qualitative workshops like l'Atelier Du Tranchet (bespoke shoes) or Christophe Fenwick (Gloves and driving accessories).

Sadly, I couldn't attend the Tour but I was able to join the party which took place at the Hotel Crillon located on the Place de la Concorde. A spectacular and classy scenery for the last chapter of the day.

Let's browse the pictures I took during the event!

The two rooms of the venue were decorated with these artistic pictures:

none

Guess what was the official hashtag of the party? Not easy to handle however!

none

The cocktails met my expectation! The Barman was a true artist!

none

The luxurious ceiling of the room:

none

The boss was here:

none

none

And also one of his most famous family members. I'm very happy to see Emmanuel Breguet with a new position since he is at the same time, Vice President, Head of Patrimony (of course) and of the Strategic Development.

It is a very important point to highlight. This new position underlines the renewed ambition from the brand and with Emmanuel, the later has the right person on the driving seat. I do hope that the fabulous history and legacy of the brand will be better taken into consideration in the context of future developments.

none

With Maurizio, from Breguet Italy and Marina who has become a few months ago the International PR for Breguet. The brand is hiring talents, another proof of its more dynamic strategy with the objective to increase its visibility.

none

Emmanuel Breguet highlighted in his speach the special links between Paris and A.L. Breguet and how the  Classic Tour locations were selected.


none

The sky is blue, the sun is shining... the symbol of a bright future for Breguet? But we don't need to do a typical French bla-bla: Breguet has to work on a lot of fields. I already spoke about the need for a more aggressive communication to gain visibility. But there are also several topics around  the catalogue. This year is focused on the Marine collection with a revised approach I would call more consensual. We will see if this collection becomes more successful and attract new customers.

none

The beautiful view from the Hotel Crillon:

none

Shame on me, I was not wearing a Breguet watch during the party. But as I could expect it, a lot of guests were wearing their own Breguet watches! So I could negotiate a few minute lending of several watches to illustrate this report!

Like this Breguet Marine GMT which is a watch with a lot of character:

none

And I could create a nice wristgame with the Marine bracelet!

none

I will not lie: my fav collection is by far the Classique one. The main asset of a Breguet classique watch is that it is easily recognizable even if its style has been copied 100,000 times. But there is the little something which creates the difference: the quality of the dial finishes, the dial lay-out, the charming design...

I don't think that these watches are old-fashioned: they are classic and at the same time absolutely not boring. They offer a touch of originality and even if the pictured watch below doesn't offer any second hand, the dial animation comes from the shades of light brought by the guillochage.

none

none

The Classique Chronometrie is a perfect symbol of what is Breguet now.

This watch is very innovative. It works fine with a very high frequency. It is technical and elegant at the same time.

But who really knows the main features of the regulating organ of this watch? Who really knows how Breguet achieved to reach such frequency?

At the same time, this watch is the symbol of the lack of communication and visibility from the brand. But I'm pretty confident that things will move!

none


Breguet for her (thanks Marina!), Breguet for him (thanks Maurizio!)!

none

The old lady was not very far from the party...

none

Sunset on the Place de la Concorde and on the Classique Chronometrie!

none

I would like to thank a lot the Risotto cook! It is very tricky to propose a good risotto in a cocktail party context. But he managed to offer a perfect one during all the event! Well done!

none

Some other picture were taken by the official photographer but sadly not with my camera and I don't have them. But I hope that I managed to capture the atmosphere of the event. Breguet is moving and wants to go ahead and further. Good news!

Thanks to the Breguet France team for the invitation!

Fx

Comments:
M4 July 6th, 2018-16:16
Looks fantastic! Thanks for the photographs. Well done, as usual. M4
Avatar
Spangles - Mr. Tabby July 6th, 2018-16:37
Great report and thanks! While I am not as confident in the new Marine line, yet I am heartened by your positive feeling for the brand's leadership and direction. At least one can say for sure that the people in charge care for the brand, its heritage and its future. This is very... 
Avatar
amanico July 6th, 2018-16:42
Thanks for the pictures of this superb moment. You captured it very well.  
traineract July 6th, 2018-19:35
Thanks for the report foreversta Really good coverage! Always expecting big things from Breguet. But on their marine line, I keep having this impression that this series is very similar to the Ulysses Nardin marine line. What do the other Purists think?
Avatar
Uncle Chico July 7th, 2018-01:51
Wonderful Photos; Valid Sentiments As a Breguet lover, whenever I see photos like these I am reminded why I fell in love with the brand. Impressive cases, delicate dials and a history that is incomparable. I agree Breguet could do more to promote brand awareness. But one of the reasons I o... 
Avatar
Ornatus-Mundi July 7th, 2018-10:20
So you decided against the tour (work) but in favour of the party (fun)? Well then, very good choice, Fx! This must have been a splendid evening, and I am glad that Breguet is taking measures to gain more recognition for the excellent work they have recently created. The new Marine is an audacious choice for the brand but I think a very good one as I expect t... 
Avatar
Teacher Yang July 7th, 2018-12:11
Beautiful photos and detailed report by Fx again You should consider journalist as a serious second career.
Avatar
Weems@8 October 7th, 2018-03:12
Certainly my choise picking a watch that suits real heritage I was buying a Longines, and i was chating with the seller about Breguet. He gave me a marine from 2017 to look at. And yes, this watch is next to buy. A lot of detail & design without becoming bored about over the top styling. Clean art, heritage, top qu... 
0-10-8

Load More Comments




 Next Article
image
skyeriding
Avatar

F.P. Journe Monopusher Split Seconds Chronograph – a Movement Analysis

skyeriding
Avatar
Disclaimer: This article does not intend to promote or to undermine any aspects of the watch, and is purely a study of the movement out of interest by a non-professional hobbyist. Credit where its due that FP Journe made a new split-second watch for Only Watch 2017, and (unlikely) might see the possibility that this may appear as a regular production piece! With the recent announcement of Only Watch 2017, it comes as no surprise to expect a feast of interesting timepieces up for viewing. Typically, most brands ... .


Go to top.

About US | Contact

© 2017 - WatchProZine