Discussion
Maltie's original post, expressing disappointment with a new A. Lange & Söhne release, sparked a robust discussion among collectors regarding the brand's innovation strategy. This article synthesizes community perspectives on whether Lange is truly 'standing still' or if its measured evolution is a deliberate, successful approach. Readers will gain insights into the nuanced debate surrounding Lange's design philosophy, movement advancements, and market positioning.
But this is not even worthy of a press release. Where is the golden age. Time to change CEO.
Changes in auto style are driven by fashion and short attention spans. I have no problem with a solid product changing in ways that are practical, relevant to its use, and subtle in appearance. Last year's Zeitwerk Date was a huge change. So was the 2012 Datograph redesign -- which a ton of people hated. Lange has redesigned many watches in ways that were dramatic, and it has redesigned others like the 2015 Lange 1 in ways that were subtle. Both approaches have yielded successes and failures. On
I was very, very happy to see a limited number of pieces released in yellow gold, just like Lange did with the Walter Lange 1815 Homage piece (the chronograph without the reset button). This release of a limited number of YG pieces strengthens my belief that REAL gold -- gold gold -- is finally making a comeback! But honestly, I wasn't expecting anything major due to the small amount of pre-release press. I got a single email from Lange a few days before the release, I saw the one "teaser" pic,
Those tiny day-night subdials were an eyesore, and Lange did a good job correcting them. Only one more to go, the miniature seconds subdial. Would be much better if Lange did something with that. My only real quibble with the update is that the white gold, black dial version doesn't have a dial color-matched date wheel. Not so bad when in the zone of two-digit dates, but from the first to the ninth of the month, the empty date window is lame on a dark dial (I have the same issue with the L1 and
-Ability to choose whether local time is displayed on regular or sub-dial. The user can choose whether they use the watch as a "caller's" or "traveller's" world time which is convenient since many people benefit from both. -Programmed daylight savings time indication of offset. -Extremely elegant integration of the day/night indicators -Free-sprung balance and other functional upgrades You can love or hate that they chose to make all the upgrades while retaining the same exterior. Could make the
No guts maybe. I had the problem Breitling drop the wing logo on some watches. I ask this at WA, and they say change is good. I thought of change CEO, a guy that formally worked at IWC. What is a Breitling without wing logo? Not a Breitling. (They use only a curled B)
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