Audemars Piguet 34th Street Heliport Domination

NEW YORK, NY - July 1, 2013 — Luxury Swiss watchmaker Audemars Piguet continues its successful multi-year partnership with Roaring Thunder Media, the premier source for private jet terminal advertising, in the creation of an innovative media program. For the third consecutive year this custom-tailored “domination program” gives Audemars Piguet the opportunity to be featured exclusively on all interior and exterior signage, as well as on a state-of-the-art digital monitor at New York City's highly-trafficked East 34th Street Heliport operated by Atlantic Aviation where 60,000 passengers are expected to pass through during the summer travel season.

AUDEMARS PIGUET 34^th STREET HELIPORT DOMINATION PROGRAM

NEW GRAPHICS INSTALLATION FOR SUMMER 2013 SEASON

“We continue to target our marketing message to our very well traveled clientele,” says Xavier Nolot, CEO for Audemars Piguet (North America) Inc. “They are constantly on the move, whether for business or pleasure, so we believe strategically positioning the brand at distinct locations like private airport FBOs, the 34^th Street heliport and luxury properties perfectly positions us front and center.”

Roaring Thunder Media’s domination program for Audemars Piguet includes five backlit interior static duratrans, a state-of-the-art digital monitor presenting video of the brand’s iconic Selfwinding Royal Oak, and four Royal Oak wall clocks in-terminal.  The program also features tarmac signage on five heliport bays – three with white Audemars Piguet (AP) logos and the remaining two have images of the brand new ceramic Royal Oak Offshore Diver and the Royal Oak Offshore 44mm in stainless steel.

The 34^th Street Heliport is just one of many examples of the brand’s relationship with aviation.  Audemars Piguet clocks are located in eighty six Delta Air Lines Sky Club lounges throughout the United States and internationally, at NetJets locations in Woodbridge, NJ,  Beverly Hills and New York City, and seventy two Roaring Thunder Media FBOs nationwide.  Audemars Piguet is also the Official Timekeeper of the prestigious Liberty National Golf Club in New Jersey and of  twenty one Four Seasons Hotels in the United States, Canada, Mexico and Latin America.  The brand’s Royal Oak clocks are also aboard The World by Residensea.

Photo credit Alex Olivera/StarTraks

About Audemars Piguet

Audemars Piguet is the oldest fine watchmaking manufacturers still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations.

About Roaring Thunder Media

Roaring Thunder Media provides media opportunities in over 190 private jet terminals throughout the United States, Canada, the Caribbean, Europe, Asia and South America. Roaring Thunder Media is at the forefront of this rapidly expanding industry, offering custom-tailored advertising and marketing programs, which encompass state-of-the-art digital signage, cutting-edge backlit interior and exterior static signage, product placement, catalog distribution and sampling programs during high profile events and/or high traffic periods throughout the year. For more information visit: www.RoaringThunderMedia.com  

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