Audemars Piguet Sponsors Tony Awards Green Room
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Audemars Piguet Sponsors Tony Awards Green Room

By AnthonyTsai · Jun 10, 2013 · 1 replies
AnthonyTsai
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AnthonyTsai's post from 2013 highlights Audemars Piguet's significant presence at the 67th Annual Tony Awards, marking their third year as the Green Room's title sponsor. This initiative showcases how luxury watch brands engage with high-profile cultural events to enhance their visibility and support philanthropic causes. The article details AP's customized backstage retreat and their $30,000 donation to Broadway Cares/Equity Fights AIDS, demonstrating a strategic blend of marketing and corporate social responsibility.

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New York, NY (June 10, 2012) Audemars Piguet, the luxury watchmaker, hosted the 2013 Tony Awards Audemars Piguet Green Room backstage at the 67th Annual Tony Awards.   The 2013 Tony Awards, were presented by the American Theatre Wing and The Broadway League, and broadcasted live from Radio City Music Hall on Sunday, June 9th on CBS. 

 

AUDEMARS PIGUET SPONSORED LUXURY GREEN ROOM & RED CARPET

AT THE 67TH ANNUAL TONY AWARDS®

 

2013 Tony Awards were broadcast LIVE on CBS, Sunday, June 9th



Audemars Piguet (www.audemarspiguet.com) returned for a third year as the title sponsor of the Green Room.  Audemars Piguet customized a private retreat backstage at Radio City Music Hall for presenters and nominees to enjoy during the show.  The space featured four vitrines, highlighting 12 Audemars Piguet watches.   To celebrate the Tony Awards, Audemars Piguet made a donation of $30,000 to Broadway Cares/Equity Fights AIDS on behalf of the Tony Award presenters who agreed to have Audemars Piguet and the Tony's tweet a photo (@TonyGreenRoom) of them signing the Audemars Piguet clock. This Audemars Piguet Tony Awards Clock will be auctioned off after the show to help raise funds for Broadway Cares/Equity Fights AIDS.  Celebrities who graciously provided their signature while visiting the Green Room included:

 

·        Laura Benanti

·        Mayor Michael Bloomberg

·        Matthew Broderick

·        Jon Cryer

·        Cuba Gooding Jr.

·        Alan Cumming

·        Jesse Eisenberg

·        Sally Field

·        Jake Gyllenhaal

·        Megan Hilty

·        Scarlett Johansson

·        Anna Kendrick

·        Jane Krakowski

·        Patti LuPone

·        Audra McDonald

·        Patina Miller

·        Matthew Morrison (was also wearing an Audemars Piguet Millenary 4101 in rose gold)

·        Liam Nesson

·        Oliver Platt

·        Martha Plimpton

·        Hal Prince

·        Zachary Quinto

·        Andrew Rannells

·        Jesse Tyler Ferguson

·        Mike Tyson

·        Steven Van Zandt

·        Sigourney Weaver

 

In support of their presenting red carpet sponsorship, Audemars Piguet once again teamed up with Broadway Cares/Equity Fights AIDS to create a unique auction of Audemars Piguet wall clocks.  The eight one-of-a-kind aluminum wall clocks were displayed along the red carpet and decorated by the nominees for Best Musical and Best Musical Revival (Bring It On: The Musical, A Christmas StoryThe Musical, Kinky Boots, Matilda The Musical, Annie, The Mystery of Edwin Drood, Pippin, Rodgers + Hammerstein's Cinderella) to represent each one of this season's musicals.  A ninth clock was signed by nominated actors attending last month's Meet the Nominees reception.  The auction opens from June 10thth through June 24th on leading charity auction site www.charitybuzz.com.

 

The 67th Annual Tony Awards, hosted by Emmy Award-winner Neil Patrick Harris,  featured appearances by Tom Hanks, Jake Gyllenhaal, Scarlett Johansson,  Sigourney Weaver, Anna Kendrick, Zachary Quinto,  Sally Field, Audra McDonald, Cyndi Lauper, Jane Krakowski, Alan Cumming, Jesse Tyler Ferguson, Jon Cryer, Megan Hilty, Andrew Rannells, Matthew Morrison, Cuba Gooding Jr, Jesse Eisenberg, Laura Benanti, Steven Van Zandt, Martha Plimpton, Hal Prince, Andrew Lloyd Webber, Barrett Foa and Mike Tyson

 

The 2013 Tony Awards broadcasted live from Radio City Music Hall in New York City, on CBS, on Sunday, June 9th and was presented by The Broadway League and the American Theatre Wing.

 

Photos courtesy of Audemars Piguet

 

# # #

 

About the Tony Awards

The American Theatre Wing's Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Nick Scandalios is Chairman and Charlotte St. Martin is Executive Director. At the American Theatre Wing, William Ivey Long is Chairman and Heather Hitchens is Executive Director. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2013 Tony Awards. Mr. Weiss will also serve as Director of the 2013 Tony Awards.

 

IBM, the official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards website, www.TonyAwards.com across digital platforms.  Audemars Piguet is the presenting sponsor of the Tony Awards Red Carpet and Green Room.  United Airlines is the official airline of the Tony Awards.  The New York Times is the official and exclusive print media partner of the Tony Awards. Nexxus Salon Hair Care is the official beauty partner of the Tony Awards. Royal Caribbean International is the official cruise line of the Tony Awards. Paramount Hotel is the official hotel partner of the Tonys. PEOPLE is the official magazine partner of The Tony Awards.

 

About Audemars Piguet

Audemars Piguet is the oldest fine watchmaking manufacturers still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies' jewellery-watches, as well as one-of-a-kind creations. www.audemarspiguet.com

 

 

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This message has been edited by AnthonyTsai on 2013-06-10 18:29:45

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BABKA
Jun 16, 2013
Impressive...

...thanks for sharing and thanks for the post!

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