Dwyane Wade with Hublot in Shanghai

July 12th, 2013 – Shanghai – HUBLOT presents another Fusion feast - Dwyane Wade, a basketball superstar and brand ambassador who just won his third NBA championship, brings an innovative and special experience to all the guests of HUBLOT in Shanghai. At this event, as Hublot's friend and international ambassador, Wade plays a completely different role from previous ones, who shares insights of the legendary charisma and watchmaking expertise and policies of HUBLOT – the fast-growing Swiss watch brand.

In China, Hublot Brings a Resurgence of Fusion!

The Basketball Icon, Hublot International Ambassador

Dwyane Wade's China Visit

Showcasing Hublot's Exquisite Watchmaking Expertise

Dwyane Wade, who just won his third NBA Championship Trophy in his career, is extremely excited to shoulder this extraordinary mission. At the event, he not only shares what he has witnessed when visiting the HUBLOT Manufacture in Nyon, Switzerland, but he also tried to disassemble and then reassemble the watch case of one piece of the King Power collection on spot, revealing his wit and charisma outside the basketball games.

With ceaseless quest and aspiration for success, the innovation-powered HUBLOT's watchmaking expertise highly echoes the unremitting forward-moving sports spirit. As one of the most popular basketball stars, Wade is some kind of fusion of consummate skills, excellent physical strength and unique style, which echoes HUBLOT's concept – 'the Art of Fusion'. In February 2011, Wade became the brand ambassador, an initiative for HUBLOT to further strengthen connection with professional sports, especially basketball. What's more, it is those talented and passionate star players like Dwyane Wade who have contribute basketball a worldwide received sport.

Boasting a perfect fusion of traditional Swiss Haute Horlogerie expertise and modern high technologies, HUBLOT has become a 'model of success', be it the innovative concepts in its field, the eye-catching R&D or its unique marketing strategy. HUBLOT has maintained its momentum since 2004, shaping an unprecedented legend in Swiss watchmaking industry. It is the "to-be-the-first" pioneer spirit that serves as an abler for HUBLOT to access prestigious partnerships with football, basketball, sailing, polo and even rock and roll worlds.

Regarding his journey in China, Wade said: 'I am most appreciative of HUBLOT giving me this exceptional and memorable experience. My belief is to think outside of the box in ceaseless pursuit of breakthroughs, and this is the common belief that brings me and HUBLOT together!'

Another important guest Benoit Toulin, president of LVMH Watch & Jewelry Great China stated: "HUBLOT is the most personalized and innovative luxury Swiss watch brand among our Group. It not only plays a crucial role in the growth of LVMH, but also injects limitless vigor and vitality to the Swiss watchmaking community. Today, I am very glad and privileged to present at the event with Wade, and I am so proud to witness what HUBLOT has achieved in its field."

About Dwyane Wade

Dwyane Wade is a three-time NBA Champion (2006, 2012, 2013) and nine-time All-Star selection with the Miami HEAT. In 2006, three years after first joining the HEAT as the No. 5 overall Draft pick, he led the team to Miami's first-ever NBA Championship and was named MVP of the Finals, and in 2012 and 2013, he co-captained the team to its second and third Championship wins. In 2004, he created the Wade's World Foundation, which provides support to various educational, health and family service programs, in particular those that benefit underserved communities in Miami and his hometown of Chicago. In March 2011, he became the first NBA player to be awarded sole custody of his children. In September 2012, he became a New York Times Best-Selling author, with the release of his first book, "A FATHER FIRST: How My Life Became Bigger than Basketball".

About Hublot

"Hublot? A different way to progress" say those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power and Classic Fusion represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world class collaborations such as FIFA World Cup™, Ferrari, Bayern Munich, Usain Bolt, Los Angeles Lakers & Kobe Bryant and the Miami HEAT with its Captain Dwyane Wade, Hublot characterizes itself through the "Art of Fusion" philosophy, bringing tradition into the future. On a commercial level, the network of approved retailers has grown rapidly and currently stands at 750 points of sale and more than 60 exclusive boutiques around the world (Geneva, Cannes, Saint-Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Atlanta, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza...).

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