Dxboon shares Girard-Perregaux's innovative partnership with the Academy Museum of Motion Pictures, marking a unique direction in luxury watch marketing. This collaboration, highlighted by the 'Mechanics of Dreams' tagline, emphasizes the shared artistry and technological precision between haute horology and filmmaking. The initial campaign image featuring Alfred Hitchcock underscores the historical and creative depth of this alliance.
...From Its Partnership with The Academy Museum of Motion Pictures.
Los Angeles, CA (March 19, 2013) â Late in 2012 iconic luxury Swiss watchmaker Girard-Perregaux announced it would be the Exclusive Timekeeper and a Founding Supporter of the new Academy Museum of Motion Pictures, to be located in the heart of Los Angeles. The Academy Museum will be the first U.S. not-for-profit museum dedicated exclusively to the history and ongoing development of motion pictures.
To celebrate and promote this unique partnership, Girard-Perregaux will launch this Spring a new international advertising campaign featuring historic images from the Academy's vast photography collection. This collaboration will highlight the mechanics behind the creation of such iconic works.
The first part of the campaign will feature an image of Alfred Hitchcock holding a production slate during the filming of PSYCHOâone of over 10 million photographs in the Academyâs vast photograph archive. This image not only represents the beginning of a scene but, in this case, also the beginning of a great partnership.
The tagline âMechanics of Dreamsâ encapsulates the very essence of this relationship between Girard-Perregaux and the Academy Museum. In different ways, both are masters of an art that makes people dream, that tells a story, and that has the power of making one travel in time.
âBoth timepieces and movies mark the passing of time and both are exempt from the law of agingâ, says Michele Sofisti, CEO of Sowind Group (Girard-Perregaux and JEANRICHARD). âThey stay true and eternal from the moment of their creation.â
âWe are thrilled to be working with a partner as esteemed as Girard-Perregauxâ, notes Bill Kramer, Managing Director of Development for the Academy Museum. âWe are both deeply committed to artistic excellence and technological advancement.â
The Museum will be located in the historic Wilshire May Company building in the heart of Los Angeles, and will be designed by award-winning architects Renzo Piano and Zoltan Pali. The Museumâs galleries, theaters, screening rooms, and education centers will draw from the Academy's extensive collections and archives, which, in addition to more than 10 million photographs, include over 146,000 film and video assets, 80,000 screenplays, 46,000 original film posters, 20,000 production and costume design drawings, as well as costumes, props, moviemaking equipment and behind-the-scenes personal accounts from artists and innovators working in the motion picture industry.
About Girard-PerregauxGirard-Perregaux is a Swiss high-end watch manufacturer tracing its origins back to 1791. The history of the brand is marked by legendary watches that combine sharp design with innovative technology such as the renowned Tourbillon with three gold bridges presented by Constant Girard-Perregaux in 1889 at the Paris Universal exhibition where he was awarded a gold medal. Devoted to the creation of state-of-the-art Haute Horlogerie, Girard-Perregaux is one of the very few watchmakers to unite all the skills of design and manufacture under the same roof including the forging of the âheartâ of the watch, the movement. With over 80 registered patents, Girard-Perregaux is fully committed to research and development to constantly fuse its unique heritage into modern watchmaking. Girard-Perregaux is majority owned by PPR.
About The AcademyThe Academy of Motion Picture Arts and Sciences is the worldâs preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awardsâin which the members vote to select the nominees and winnersâthe Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.
(Girard-Perregaux for PuristSPro.com)
This message has been edited by dxboon on 2013-03-19 11:28:34
