Girard-Perregaux Website Relaunch & New Platforms

La Chaux-de-Fonds, Switzerland (April 2012) – Girard-Perregaux, iconic luxury Swiss watch brand, is proud to announce the expansion of its Social Media initiatives with the re-launch of its website this month. The new Girard-Perregaux website, which will feature a clean and more editorial look, will also be the host of a new lifestyle online journal and collectors community. It will be a dynamic and modern portal, one that will sport a high-end magazine aesthetic, with frequent updates and interactive features. Its new design will also be tailored to accommodate tablet and mobile technology.

Girard-Perregaux Launches New Social Media Initiatives

Including Mechanics of Style Journal and Your GP World Online Community

Mechanics of Style: A Journal for the Modern Gentleman has been created to become one of the world's leading online men's luxury resources and to serve as a digital gateway to the good life. Highlighting all the elements that make a niche modern gentleman – from bespoke suits and bench-made shoes to travel and culinary pursuits, in line with the values of Girard-Perregaux watchmaking standards. Mechanics of Style will have two points of access: through the Girard-Perregaux homepage as well as its own URL MechanicsofStyle.com.  A unique component of the journal will be the World Time Tour , a travel guide focusing on every destination featured in its renowned World-Wide Time Control (WW.TC) watch dial.

Your GP World , scheduled to launch in May, will be an online collectors' community geared towards owners of Girard-Perregaux timepieces. Its members, in addition to being privy to exclusive news and brand events, will also have exclusive access to a collector's liaison, early access to limited edition sales and the opportunity to reserve specific limited edition serial numbers. Live chats with members from the brand including Sowind Group (Girard-Perregaux and JeanRichard) CEO, Michele Sofisti, Girard-Perregaux Managing Director, Stefano Macaluso, visionary watchmaker, Dominique Loiseau and members of the manufacturing team will also be at users' fingertips. One special program will be Meet Your Maker , a yearly program that Girard-Perregaux will launch to enable Tourbillon collectors to meet the specific watchmaker that has built the watch at the La Chaux-de-Fonds Manufacture in Switzerland.

"We are very excited to launch these social media initiatives", says Sowind Group (Girard-Perregaux and JeanRichard) CEO Michele Sofisti. "Today's consumer looks for more than just buying a beautiful timepiece; they look for an emotional connection, a way to feel like a member of the family with inside access behind-the-scenes. Through the Mechanics of Style journal and the Your GP World community we hope to create exactly that: an ongoing relationship that continues over time".

About Girard-Perregaux

Girard-Perregaux is a Swiss high-end watch manufacturer tracing its origins back to 1791. The history of the brand is marked by legendary watches that combine sharp design with innovative technology such as the renowned Tourbillon with three gold bridges presented by Constant Girard-Perregaux in 1889 at the Paris Universal exhibition where he was awarded a gold medal.

Devoted to the creation of state-of-the-art Haute Horlogerie, Girard-Perregaux is one of the very few watchmakers to unite all the skills of design and manufacture under the same roof including the forging of the "heart" of the watch, the movement. With over 80 registered patents, Girard-Perregaux is fully committed to research and development to constantly fuse its unique heritage into modern watchmaking. Girard-Perregaux is majority owned by PPR.

Press Release