Greubel Forsey Ginza Boutique Visit

KIH · 2016-09-30T07:11:53Z

Explore the Greubel Forsey Ginza boutique, the brand's only global retail space. KIH shares an exclusive photo tour of high-horology timepieces.

KIH

WPS member · Independents forum

20 replies5994 views43 photos

KIH offers an exclusive look into the Greubel Forsey boutique in Ginza, Tokyo, the brand's only standalone retail space globally at the time. His detailed photo report captures the essence of the high-horology pieces on display, providing a rare opportunity for enthusiasts to experience these intricate watches up close. This visit highlights Greubel Forsey's strategic decision to establish its first boutique in a market known for its deep appreciation of fine watchmaking.

This is the only boutique in the world for Greubel Forsey. I wasn't aware of this place in the middle of Ginza - but of course, this is newly opened.

Perhaps there is no other place that has more Greubel Forsey than this place on display, and can touch, handle....

Double Blancer

Double Tourbillon 30 Technique

In Titanium...

Time Aeon Foundation project piece prototype.

See here:

www.watchprosite.com

GMT

Tourbillon 24 Secondes Vision - you may never be able to see them again.....

Tourbillon 24 Secondes Contemporain Diamond Set

Now, Signature 1!

With 41.4mm diameter, this never wears big.

... and thin.

What a finish!

From left:

Ms. Miho Iwai

Mr. Yoichiro Ban

(Vitaelucis - distributor for Greubel Forsey)

Mr. Emmanuel Jutier, Regional Sales Manager, Greubel Forsey

Thank you for your warm welcome!

If you visit Tokyo, this is yet another place to stop by for sure!

Address: 6-4-6, Ginza, Chuo-ku, Tokyo 104-0061

Ken

Key Points from the Discussion

Japan's long-standing and sophisticated watch market makes it a logical choice for a high-end brand's first boutique, reflecting a historical appreciation for horology that spans decades, not just recent trends.
The decision to open the first boutique in Tokyo suggests that Greubel Forsey likely receives significant positive feedback and revenue from Japanese collectors, despite other major luxury hubs like Dubai, New York, or Paris.
The Greubel Forsey watches, despite their perceived larger size, appear to wear well on the wrist, with the Signature and Double Tourbillon Technique models looking particularly good.
The boutique offers a crucial opportunity for enthusiasts to handle and experience Greubel Forsey watches in person, which is invaluable for appreciating their exceptional finish and style.
While appreciating the uniqueness and craftsmanship, some collectors find Greubel Forsey's designs to be 'over-the-top,' preferring more traditional watch aesthetics.
The author's ability to capture detailed photographs during a boutique visit is commendable, as many collectors are too engrossed by the watches to remember to take pictures.

The Discussion

Mike H

Sep 30, 2016

Many thanks for the info, very impressive indeed. Best, Mike

nilomis

Sep 30, 2016

Ken, Excellent visit report. I always envy those reports, because when I visit a boutique I'm so attracted by the watches that I forget to take pics. Cheers, Nilo

nwk00

Sep 30, 2016

and I am surprise how good they look on you, especially the Signature and the Double tourbillon technique. Aren't they a fair bit bigger than the Moritz Grossmann Atum/Benu you reviewed a while back? But somehow they look the same in size, circumference wise.

KIH

Sep 30, 2016

.. and thick, but it doesn't look THAT big on wrist.... But I may like the smaller Signature 1 or Double Balancer..... Cheers, Ken

piccolochimico (aka dsgalaxy1)

Sep 30, 2016

I mean, there are many watchmakers today living and having previews from Dubai, the 5th av. in NYC is still one of most appealing places in the world, like place vendome in paris...just to mention some famous locations where GF could have placed their first boutique. Am i wrong if i think that they've received the most positive feedbacks (in terms of feelings and revenues) from japanese collectors? i'm still missing tokyo among the asian cities i've visited, so sooner or later (but i'll need at

KIH

Sep 30, 2016

With its long watch loving history, depth/ breadth, and long-time grown sophistication, Swiss brands have been seeing Japan market in that context. So, to me, it is not surprising at all that they chose Tokyo as its first boutique. May or may not very much succeed. Maybe expecting also travelers like you. I am not trying to be cocky here, but try to give you the historical facts, as I felt a bit insulted by your remark (no offense taken, of course). Japan is not watch lovers' heaven for just a d

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