Moritz Grossmann Tokyo Boutique Opening

KIH · 2016-03-30T09:31:54Z

Explore the Moritz Grossmann Tokyo boutique, the brand's first outside Germany. Discover its unique location, interior, and key watch collections.

KIH

WPS member · Independents forum

31 replies7793 views98 photos

KIH provides an exclusive tour of the Moritz Grossmann boutique in Tokyo, the brand's first outside Germany, highlighting its unique location and impressive interior. This report delves into the brand's philosophy and showcases several key models, offering readers a rare glimpse into Moritz Grossmann's strategic expansion and dedication to traditional Glashütte watchmaking.

Actually, it is not surprising. Lange opened its first overseas boutique in Tokyo in 97, FPJ opened opened its first boutique in Tokyo. And now Moritz Grossmann opened its first overseas boutique in Tokyo. There must be the same reason.

Anyway, having been lazy almost a year and I visited the boutique for the first time the last weekend. It is not in Ginza - the usual suspect place where tens of watch boutiques are located - but in Myogadani, about 15min subway ride from Ginza via Marunouchi Line. Those who frequent Tokyo should venture out to this place. Highly recommended.

The occasion was an event where a well known watch collector/ blogger organized the gathering of the watch nuts and the boutique opened despite it was Sunday only for us to show us everything and tell us everything about the brand. It was really entertaining and educating. I was soooo wrong expecting so little. The brand is really doing many great things and the line-up is "getting there". I DO hope to visit the boutique soon again and might find something of my liking.

It's really a good season now in Japan with cherry blossom is blooming day by day.

And here it is the Boutique - it is not Ginza or Shibuya or Shinjuku. This is Myogadani, about 15 min. subway ride from those touristic places. Basically, residential area.

Ex-printer factory. High ceiling and interior is very impressive.

The interior decoration is also my liking. Those speakers are from Germany, of course. Musikelectronic Geithain from Leipzig, active monitor speaker. Just wow.... And the things below the right speakers are mixer and CD player by Studer!!!! In front of it is Studer open reel!!! I was already about to faint at this point....

We will talk a lot about watches later.

And this is what Grossmann Japan purchased from the previous owner as a symbol of the "Germany" connection - the printing machine made in Germany, by Heidelberg.

And here is the CEO of Moritz Grossmann Japan, Mr. Koichi Kudo. He has seen and involved in the first Lange boutique open. Really looooong career in loving German watches.

Benu with Power Reserve in Pt case.

Here is the Sales Director, Mr. Ko Takahashi. He will explain the history and watches of Moritz Grossmann for hours.

Next section is about a bit of Moritz Grossmann history and today's brand as well as the watches + some pics from the Basel.

Please read on!

Ken

This message has been edited by KIH on 2016-03-30 09:28:40

Key Points from the Discussion

The Moritz Grossmann BENU model, introduced in 2010, was offered in limited editions across rose gold (100 pieces), white gold (50 pieces), and platinum (25 pieces), with the platinum version featuring a cold enamel dial.
Moritz Grossmann is one of four distinguished watchmakers, alongside Adolf Lange, Julius Assman, and Adolf Schneider, credited with establishing Glashütte's reputation in horology.
The ATUM Power Reserve PUR series features a steel case and a sandblasted finish, offering a more accessible entry point to the brand without compromising on core functionality or mechanism.
The brand's aesthetic is praised for its Teutonic classicism with a modern touch, though the name 'Moritz Grossmann' is considered less aesthetically pleasing than 'Lange & Söhne'.
The finishing of Moritz Grossmann watches is highly impressive, with particular interest in the new steel model with a blue dial and the 36mm model with small seconds at 6:30.
While the dial, hands, and case of the Benu are aesthetically perfect, the movement architecture, specifically the 4/7 plate and auxiliary bridges, is considered less harmonious.

The Discussion

KIH

Mar 29, 2016

It is time to study a bit about Mr. Moritz Grossmann himself. Sales Director, Takahashi-san explains. The photo is of the city of Dresden. And this is today's Moritz Grossmann Factory in Glashutte. It is said that there are FOUR distinguished watchmakers who made Glashutte, well Glashutte - Mr. Adolf Lange, Mr. Julius Assman, Mr. Moritz Grossmann, and Mr. Adolf Schneider (no photo found). Mr. Karl Moritz Grossmann was born in 27 March, 1826 as the first of 5 siblings. His father was the postal w

KIH

Mar 29, 2016

In 2008, the new Moritz Grossmann was established. 2010, the first model - BENU - was introduced. 41mm, but not as big as it sounds on the wrist (see the same case Atum below) Rose gold version was LE of 100. White Gold version was LE of 50 And PT version was LE of 25 AND the dial was cold enamel, just like Simplicity roman numeral dial. And here is Atum, introduced in 2013. Dark Gray dial is the regular catalog model. 41mm. See the small pusher below the crown? That is the super mechanism. When

KIH

Mar 29, 2016

ATUM power reserve PUR PUR means "pure" in English. So, what does it mean? Yes, the finish is different. And the case is steel. To expand the fan-base. A bit confused, but this could be interesting. Cheaper entry point and increase the fan, and maybe those will buy one day the more expensive case ones. May look cutting the corner, but the function, mechanism is the same or even better in some aspect. Another LE color. This is ATUM series-M, with mesh center dial. The index color are green, blue

cazalea

Mar 30, 2016

It took me a moment to realize they had swapped it up there in exchange for the space occupied by the tourbillon at 6 o'clock. I like the very narrow bezel in the first watches you showed, with Arabic numerals. It makes the dial seem very clean and uncluttered, without the watch appearing too large. Cheers, Cazalea

KMII

Mar 30, 2016

Only seen the brand live at Vienna Time so far and quite liked it overall. The pieces were nicely classical and very well finished and executed. Thanks for your multi part, very extensive report! Some models seem to be new and very interesting...

Esharp

Mar 30, 2016

You\'ve out-done yourself. This is brilliant - many thanks! I tried on a few of these watches in Kuala Lumpur a few months back and was very impressed by the finishing, even if I didn\'t quite fall in love with the dials I saw then. Quite curious now to see the new steel model with blue dial, though, and the 36mm model with the small seconds at 6.30 looks great. Oh! And the one with a mesh dial centre - interesting - I like what these people are doing. It would be very good to know something abo

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