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AnthonyTsai's report details the U.S. launch of the Hublot Big Bang Ferrari timepieces, a significant event that brought together luxury watches and high-performance automobiles. The article captures the atmosphere of the exclusive reception held at the Ferrari showroom in New York, highlighting the collaboration between these two iconic brands. This provides valuable context for understanding Hublot's strategic partnerships and product introductions.
New York, NY β (September 13, 2012) β Amongst the glitz and glamour of New York Fashion week, Hublot hosted an exclusive cocktail reception to celebrate the U.S. debut of the Hublot Big Bang Ferrari Titanium and Magic Gold timepieces at the Ferrari showroom on Park Avenue.
HUBLOT CELEBRATES U.S. LAUNCH OF THE
BIG BANG FERRARI TIMEPIECES
The evening kicked off with a private press hour for top watch enthusiasts at the New York watch exhibition, TimeCrafters. Following cocktails, special guests of Hublot were whisked away from the Park Avenue Armory to the Ferrari showroom via Hublot branded SUVs.
Top New York influencers and watch press including, President and CEO of Ferrari North America, Marco Mattiacci and American football player, Plaxico Burress and his wife Tiffany, came out to admire the new Big Bang Ferrari Titanium model and the scratch-resistant Magic Gold timepiece that were flown in from Geneva especially for the occasion. The Swiss luxury watchmaker transformed the Ferrari showroom for the celebration; along with life-sized artwork of the timepieces, a Hublot-branded 'pit crew' greeted guests upon arrival. To add to the excitement of the evening, four Ferrari sports cars lit up the red carpet.
Throughout the night, guests enjoyed Swiss and Italian inspired hors d'oeuvres and an Italian countryside bar that served a selection of regional spirits. A highlight of the night was entertainment by the fashion industry's favorite DJ, Mia Moretti , whose playlist had the crowd dancing. At the end of the night, guests were treated to a Hublot gift bag including a branded keychain and gourmet Swiss chocolates.
Hublot's partnership with Ferrari was announced last November. The Swiss brand is now the "Ferrari Official Timekeeper," "Scuderia Ferrari Official Timekeeper" and "Ferrari Challenge Official Timekeeper." Hublot first unveiled the Big Bang Ferrari timepieces at Basel 2012.
About Hublot, the exclusive story of Fusion
"Hublot? A different way to progress" say those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power, Classic Fusion and Masterpieces represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world class collaborations such as FIFA World Cupβ’, Formula Oneβ’ and Ferrari, Hublot characterizes itself through the "Art of Fusion" philosophy, bringing tradition into the future. On a commercial level, the network of approved retailers has grown rapidly and currently stands at 650 points of sale and more than 45 exclusive boutiques around the world (Geneva, Cannes, Saint-Tropez, Paris, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza...). For more information, visit www.hublot.com
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