Hublot Shanghai Boutique Opening 2012

Shanghai, July 24, 2012 – Hublot, the Swiss luxury watch brand epitomizing the Art of Fusion, grandly unveiled its second boutique in Shanghai today. Sir Alex Ferguson, manager of the world famous Manchester United football club, and Bryan Robson, special ambassador for Manchester United, joined Mr. Loic Biver, Brand Director for Hublot China to celebrate this historic milestone and cut the ribbon for the new boutique. Hublot and Manchester United also announced today that they will co-host a charity fashion show on July 26 to benefit United for UNICEF.

Hublot Opens Second Boutique in Shanghai

Manchester United Manager, Sir Alex Ferguson, and Special Ambassador Bryan Robson, Join Opening Ceremony

Hublot and Manchester United Announce "Art of Fusion" Fundraising Fashion Show to Benefit United for UNICEF

The new Hublot boutique has the honor of being situated on Shanghai's prestigious Nanjing West Road No.1079, an area renowned for its concentration of top luxury brands. As with other Hublot boutiques, also located in some of the world's top luxury shopping areas, namely Place Vendôme in Paris, Beverly Hills in Los Angeles, Ginza in Japan, Central in Hong Kong and WAFI in Dubai, the boutique at Nanjing West Road embodies the brand's concept of "The Art of Fusion".

The boutique features the exalted black that defines the Hublot brand and is filled with discreet, luxurious high tech elements. Unique materials, a signature feature of Hublot's watches, also play a prominent role in the boutique's decoration. A façade of black stone, leather furnishings, glass and metal fixtures, and high-tech details infuse the Swiss-designed boutique with contemporary style. Experienced staff members will provide the highest level of customer service and take care of clients the way they deserve.

Hublot, the first luxury watch brand to establish long-term alliances with the football world, has built a strong partnership with Manchester United since 2008 when it became the "Official Timekeeper" and "Official Watch" of the great club. In the last four years, the two parties have actively collaborated on the design of Red Devil watches, brand promotions and charitable activities. Hublot, the outstanding representative of the Swiss watch making industry and, Manchester United, a legendary giant in the football world, share common values: the lasting pursuit and unlimited passion for their respective professions and the devotion and care that come only from a relentless focus on detail.

"On behalf of Manchester United, I would like to congratulate Hublot on this new milestone in its growth in China" Sir Alex Ferguson said. "We are also looking forward to the charity event later this week where we will again work together to raise funds which will benefit the 'United for UNICEF' partnership."

"The spirit of Red Devil from Manchester United inspires us to strive for similarly brilliant achievement, while Hublot's spirit of innovation injects infinite vigor and inspiration into our partnership," commented Mr. Loic Biver. "We expect to create more legends for the world together with Manchester United. On behalf of Hublot, I would like to thank Sir Alex for sharing joining us to celebrate the opening of our second boutique in Shanghai and for his support of the Thursday's Hublot- Manchester United charity fashion show. I am confident that you will be inspired by the fusion of our two great brands in support of an extremely worth cause!"

On July 26, Hublot will hold a unique fashion show inspired by its pursuit of the "Art of Fusion" together with the football players from Manchester United. The heroes on the football field will grace the catwalk and, through a live charity auction, will raise funds which will benefit the 'United for UNICEF' partnership, helping UNICEF to give every child the best start in life.

Prior to today's boutique opening, Hublot had three boutiques and four point of sales in Beijing, Shanghai, Dalian, Shenyang and Wuhan. Hublot plans to have 15 outlets in China within a short time frame in order to take the Hublot presence to a new level!

About United for UNICEF

Manchester United was the first football club to take the initiative in developing an active partnership between UNICEF and the world of football. United for UNICEF was launched in 1999 and is the longest running collaboration between a Premier League football club and a global charity. To date, the club has raised over £2 million, helping over 2.2 million children worldwide. Manchester United were one of the first corporate partners to sign up to support UNICEF's five-year global children and AIDS campaign, Unite for Children Unite against AIDS. Manchester United's partnership with UNICEF under the 'United for UNICEF' brand is managed by the Manchester United Foundation (Trading) Limited.

About Hublot

The exclusive story of Fusion - Hublot made its name 30 years ago when it became the first Swiss watch luxury brand to fuse precious metals with functional rubber, sparking a revolution for material innovation and aesthetics. In 2004, Jean-Claude Biver – one of the few men to have genuinely made their mark on Swiss watchmaking – gave Hublot a refreshing new boost and revolutionized watchmaking with the creation of the "Big Bang." This multiple award-winning chronograph with a contemporary and elegant design marked the start of the spectacular success of the brand. Today, with the new high-tech Hublot watch manufacture near Geneva, building on the brand's impressive growth, he continues to write the story of the Art of Fusion. It is the pioneering combination of materials like ceramic, carbon, 18k Magic Gold, tantalum, tungsten, titanium, magnesium, rubber with traditional, time-tested materials such as gold, platinum, steel, diamonds and precious stones – remaining true to the Swiss tradition, yet enriched with the visionary creativity of the 21st Century. For more information on Hublot visit Hublot.com .

Press Release