Hublot World's First Pop-Up Store in Singapore

Kong · 2012-09-14T01:42:55Z

Hublot unveils the world's first pop-up store in Singapore, showcasing a $20 million collection including the $5 Million Big Bang. Coincides with F1 Grand Prix.

SINGAPORE, 14 September 2012 – “BIG BANG”, the world?s first Hublot pop-up store has been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road today. Collaborating with leading Singapore design extraordinaire, Mr Chris Lee of Asylum, the pop-up store is a colossal structure that fuses art and functionality, inspiring a design that pulsates with the energy of Hublot.

The Hublot pop-up store will run for ten days from 14 September to 23 September to coincide with the Singapore Formula One Grand Prix which runs from 21 – 23 September.

Commented Mr Ricardo Guadalupe, CEO of Hublot, “As the Official Watch of the FIA Formula One Grand Prix, Hublot is set to develop and present one of the most inspiring and novel projects in a form of a pop-up store in a highly sophisticated country like Singapore to kick off the Singapore Formula One Grand Prix. We hope that the celebrated Hublot pop-up store will not only add a unique shopping experience to the exciting night race in Singapore, it will also be a platform to unite all Hublot and Formula One fans from all over the world to meet in one place.”

The Hublot pop-up store will showcase for the first time in Singapore, the most comprehensive and exciting range of Hublot?s prized limited editions and collection totalling an astounding value of around US$20 million.

US$5 Million Big Bang

This includes the famous US$5 Million Big Bang, which is touted to be the most expensive timepiece in the world. Together with its other illustrious family members such as the $1.2Million Big Bang and Baby Million Bang, the “royal million trio” will be audaciously presented in a totally open showcase for an unadulterated view of the stunning bejewelled masterpieces.

In addition, a full range of Hublot inspired lifestyle gears like the All Black Carbon Fibre Bicycle, All Black Skis, All Black Carbon Fibre Arm Chair, etc will also be presented at the pop-up store.

“The Hour Glass is extremely proud and pleased to present the world?s first Hublot pop-up store in Singapore. It not only marks the exceptional maturity and importance of the South East Asia market, in particular Singapore, it also celebrates The Hour Glass? strong partnership with Hublot for more than 30 years. This is certainly a landmark project which engineers a new dimension for Hublot in Singapore! ” commented Ms Wong Mei Ling, Managing Director of The Hour Glass Singapore.

The Design Inspiration

Taking advantage of the majestic void space in Paragon, Chris Lee has designed an art installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively across the area.   Tens of thousands of “black gems” rain down from above, creating an illusion of a store which has popped up, inviting a sense of excitement and wonder.

“I am very happy and honoured to be given the opportunity to create Hublot?s first pop -up store in the world.   I found the innovative and pioneering spirit of Hublot very inspiring and similar to my personal ethos in many ways. One which breaks the boundaries of creativity to forge new frontiers,” says Chris Lee, Founder and Creative Director of Asylum.

When asked about the inspiration and thinking behind the Hublot pop-up store concept, Chris Lee explains, “The momentary quality of a pop-up store suggests an ephemeral, fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory space; magically solid yet porous and structurally monumental yet light.”

The Exclusive Offers

A special Hublot Strap Bar is set up to offer an inimitable experience for existing Hublot owners to refresh and individualise their Hublot timepieces.   This is the first time Hublot owners will be able to view and make their choice of straps from over 150 different styles and colours.

To celebrate the occasion, an additional 2-year international warranty will be offered for all Hublot watch purchases during the period of the pop-up store.

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ABOUT HUBLOT POP UP STORE

Duration:        14 – 23 September 2012

Time:              10am – 9pm; daily

Venue:            Main Atrium, Paragon Shopping Mall
290 Orchard Road, Singapore

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ABOUT CHRIS LEE, ASYLUM

Chris Lee is the founder and Creative Director of Asylum, one of the most respected creative companies in Asia.

Since its inception in 1999, the creative company has focused on cross disciplinary projects that include interactive design, product development, environmental & interior design, packaging, apparel design, branding and graphic design. Featured in numerous magazines from around the world, Asylum is defined as an unconventional maverick in the creative world.

Asylum?s work in the creative industry is recognized with more than 100 international awards. Chris is the recipient for the Designer of the Year and Design of the Year in Singapore?s President Design   Award. He has served as a juror for many   of the   top international creative awards such as D&AD, Red Dot, The One Show and Tokyo Type Directors Club. Chris is also a founding member and President of The Design Society, a non-profit organization that aims to promote visual culture through exhibitions, workshops and education.

ABOUT HUBLOT, THE EXCLUSIVE STORY OF FUSION

"Hublot! A different way to progress," says those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed.   A dream, initiated and developed by Hublot's Chairman Jean-Claude Biver with CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power, Classic Fusion and Masterpieces represent the symbols of a constantly evolving tradition.

From watch complications and revolutionary materials to world-class collaborations such as FIFA World Cup™, Formula One™ and Ferrari, Hublot characterizes itself through the "Art of Fusion" philosophy, bringing tradition into the future.   Today, with the new high-tech Hublot watch manufacture, building on the impressive growth of the brand, the Art of Fusion story is still being written with the combination of materials like ceramic, carbon, platinum, tantalum, tungsten, titanium, rubber…with more conventional materials as gold, platinum, steel, diamonds and precious stones, while still remaining true to the Swiss watchmaking tradition enriched with the visionary creativity of the 21st Century. On a commercial level, the network of approved retailers has grown rapidly and currently stands at 650 points of sale and more than 45 exclusive boutiques around the world.

ABOUT THE HOUR GLASS

Established since 1979, The Hour Glass is the most geographically diverse, multi-brand specialist luxury watch retailer in the region, representing a stable of over 50 brands across
24 boutiques in eight cities throughout the Asia Pacific.

The Hour Glass prides itself as the world?s leading cultural retail enterprise, having pioneered the development and promotion of contemporary horological culture, playing a significant role in raising horology awareness and appreciation in the region.

Monocle and Wallpaper magazine both recognised The Hour Glass as Asia?s premier watch retailer. In 2008, The Hour Glass emerged the winner of the Singapore Prestige Brand Award whilst in 2010, L?Atelier by The Hour Glass – a boutique dedicated to expressing the culture and patrimony of traditional watchmaking garnered the „Best Retail Concept of the Year? accolade by the Singapore Retailers Association as well as the 'Most innovative retail concept of the Year' award by the Federation of Asia-Pacific Retail Associations (FAPRA). In the same year, Vanity Fair magazine named The Hour Glass as one of the twelve most influential retailers in the world.

In February 2011, The Hour Glass broke new ground with the opening of Malmaison. Spanning over 8,000sq ft, this multi-category luxury emporium is a sanctuary for objects of authentic luxury housed in an elegant yet eclectic setting. Besides housing the finest items of haute horology, a wide spectrum of refined objects d?art, jewellery, fragrances, exclusive collectible literature and bespoke services for the sartorially inclined, form the backbone of the exceptional Malmaison experience. Malmaison garnered the 2011 “Best Retail Concept of the Year” award which is accorded by the Singapore Retailers Association, marking the second consecutive win for The Hour Glass in the same category.

More Passion by The Hour Glass is the Group?s third multi-brand watch concept boutique scheduled to open in September 2012. More Passion celebrates the rediscovery of traditional craft and the culture of contemporary artisanship, particularly referencing the Nouvelle Vague design movement.

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Hublot World's First Pop-Up Store in Singapore

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