Independent Watches: Under Grey Sky

Key Points from the Discussion

• Many luxury watch brands price their products at 10x the unit cost of production, with some charging up to 30% more than peers due to cultivated heritage and exclusivity, despite offering similar quality.
• Habring² maintains relatively sane pricing, adhering to a 3x markup over production cost, which covers expenses and ensures sustainability without resorting to price gouging, unlike many brands.
• The term 'Zaratsu' polishing, often associated with Japanese craftsmanship, actually derives from the German word 'Sallaz,' referring to the 'GEBR.SALLAZ' polishing machines acquired by Seiko in the 1950s.
• The Habring² Felix Chrono in salmon is highly regarded for its lovely dial and excellent wearability, with its applied numerals showcasing a remarkable degree of finishing.
• The appeal of Habring² lies in its commitment to special quality and distinction at reasonable prices, offering a compelling alternative to brands whose prices are inflated by branding or market mania.
• Many contributors agree that Habring²'s reasonable pricing is a significant advantage, especially in a market where some brands, like 'R' and 'X', have seen prices spiral out of control.