Manufacture
ED209 reports on a special delivery event at the Jaeger-LeCoultre Beverly Hills Boutique, celebrating the limited edition Reverso Ceniceros Edition. This article highlights the collaboration with renowned artist Guillermo Ceniceros, offering an intimate look at the watches and the community's reception.
One of the highlights of the event was to be able to see the first prototype of the Ceniceros edition. The Maestro had personally hand engraved art onto a stainless steel JLC watch. It actually looks great with the blue strap! One of the key features is the artist's concept of duality and this was evident from the start. You can see the design when the Reverso is flipped over: *** video is optimized for 1080p High Definition 3D viewing, regular 2D HD can be enable in youtube settings *** If you
As the finished pieces are announced, the JLC staff explains the final product details and improvements over the prototype. You can see from the stainless steel model, the lacquered engraving is a deeper brown that closely resembles the original artwork created by Mr. Ceniceros. The prototype concept shown in 2011 was lighter in color but the final design has a nice rich shade to it. (**Note: Video is optimized for 1080p high definition 3D viewing but can be enabled for regular 2D HD in the yout
As usual, everyone was having a great time at the JLC BHB. But many were highly anticipating the delivery of their watch, they couldn't wait to get it on their wrist! You all know special things occur here and we were able to capture the magic and share the joy: BT: 'Sooooooooooo.....dude, where's my watch ?!' MA: 'SURPRISE!!!! Turn around, Nicola has it right behind you!' BT: 'AWESOME!!!!!!' Congrats to PuristS 'BT' and others around the world on receiving the Reverso Ceniceros Edition! -Ed
Who are involved in the project, and to Guillermo's father, El Maestro " who gave birth to another piece of Art, and a very nice one. To try to sum it in the best possible way, I would say that what I like a lot with this watch is that it is not only a nice one, but it is also and first of all a friendship watch, which will certainly create some strong links among its owners. Bravo, All. Nicolas, really moved.
I'm very happy for all the owners of this great commemorative piece, and to the Maestro's son and those who were able to work with JLC on bringing the watch to life. Cheers, Daos
Mr. Ceniceros idea of 'duality' integrated with the timeless Reverso is one of those perfect matches, it's a project thats meant to be. Thumbs up to Jerome Lambert's passion and vision in this project, this piece is a winner on so many levels. Congrats to The Maestro! -MW
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