A. Lange & Söhne Lisbon Boutique Visit
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A. Lange & Söhne Lisbon Boutique Visit

By foversta · Oct 12, 2016 · 11 replies
foversta
WPS member · A. Lange & Söhne forum
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Foversta recounts his inaugural visit to the A. Lange & Söhne boutique in Lisbon, renowned for its unique charm and integration into the city's architecture. His detailed account highlights the boutique's thoughtful design, efficient layout, and the exceptional service provided by its manager, Joaquim, offering a compelling reason for collectors to visit.

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I don't know why but I have just done my first visit to Lisbon a few days ago. I traveled a lot to Spain, going to Madrid and Barcelona every year but, maybe because I don't speak Portuguese while I'm fluent in Spanish, I didn't find in the past a good reason to discover the capital of Portugal. This obvious mistake is now rectified!

One of my wishes during my stay in Lisbon was to visit the Lange boutique. Because this boutique has a very special reputation: it is not the biggest one but it is considered as one of the nicest!

Actually, I was curious to discover the reason behind this reputation and now I'm able to tell you why: it is located and perfectly integrated in a beautiful building of the Avenida de Liberdade decorated by a full set of grey tiles. It is of course a coincidence because Lange didn't replace the tiles... but the selection of this building was very clever. The grey color of the tiles, darker than the Lange grey, perfectly matches the atmosphere of the brand and of the boutique. Well done!

But the reputation of the boutique, which opened the same year than the Paris one, in 2013, is also based on the very efficient lay-out which takes advantage of each and every square centimeter! The boutique is actually small but everything was designed to make the space as clear as possible and to welcome the visitors with comfort.

I will not forget to mention the efficiency and the kindness of Joaquim, the manager of the boutique, who perfectly knows the brand and who is able to offer some of the nicest pieces of the collection.

I propose you to discover the boutique with some pictures I took under the sun of Lisbon!


The beautiful grey tiles of the building. It is actually mainly occupied by a hotel. Do you notice the beauty of the frames of the entrance door and of the window?



When I'm in front of a Lange boutique, it is like being home!





The decoration and display of the main window:



The boutique lay-out takes fully advantage of each area of the surface. These transparent displays make the boutique larger than it is actually:



The classic displays are located at the back of the boutique:



The lovely library:




I carefully listened to what F.A. Lange told me... about the future 2017 collection. Thanks Ferdinand-Adolph!



Joaquim had some little treasures in his boutique like this Grand Lange One Moonphase Lumen.

It is a watch I really like. Frankly speaking, I'm not a fan of the dial lay-out of the "classic" Grand Lange One Moonphase. I am convinced by the Lange One Moonphase is more balanced. But this lay-out works much better in the Lumen context.

It is actually very difficult to capture the dial colors... and to understand with pics the magic of this piece. When a Lange watch gets this very contemporary touch, it becomes even more attractive.



We turned off the lights to enjoy the luminescence of the watch... but the sunrays were still very present in the boutique. This type of picture works better in Paris than in Lisbon!



The 1815 Chronograph boutique edition is one of the my fav Lange watches of the last two years. Being an owner of the first version of the 1815 chronograph, I don't have a lot of difficulties to be seduced by it even if it is quite different. The blue figures & writing are charming and due to distinct dial proportions, the watch looks bigger than the first version while offering a very close case diameter. I also like the fact that the two subdials are larger.



The grey dial of the Datograph Perpetual makes me think that it is a color I would like to see more often in the collection. It gives more energy and it is very refined. I would be happy to see this type of color on more simple watches.



The Lange One Moonophase is not a novelty but I always appreciate its balance and the perfect integration of the moonphase display on the dial.



Joaquim, on the left, was very happy to welcome me and also the two journalists Elizabeth Doerr and Miguel Seabra... who was the local hero of the day!

Joaquim will wait for you at the 138, avenida de Liberdade during your next trips to Lisbon. It may be a small boutique but it deserves that you spend a timeslot inside during your stays in Portugal.



By the way, shall I need to mention that Lisbon is a must-visit city? I love its atmosphere and I regretted to not have done such stay before!

Thanks to Joaquim for the warm welcome at the boutique.

Fx

About the A. Lange and Söhne Emil Lange Ref. 1815

The A. Lange & Söhne 1815 reference 206.032, introduced in 1999, is a notable example of the brand's commitment to traditional watchmaking principles. This model is part of the 1815 collection, which pays homage to the birth year of Ferdinand Adolph Lange and emphasizes classic design elements such as Arabic numerals and blued hands, drawing inspiration from historical Lange pocket watches. It represents a more understated and purist aesthetic compared to some of the brand's more complex offerings, focusing on fundamental horological excellence.

This particular reference features an 18k rose gold case measuring 36mm in diameter and 7.5mm in thickness. It houses the manually wound L941.1 caliber, visible through a sapphire crystal case back. The movement provides a power reserve of 45 hours. The watch is fitted with a sapphire crystal on the front, protecting a solid silver dial. Water resistance is rated at 30 meters, suitable for everyday wear but not for immersion.

The 1815 206.032 appeals to collectors who appreciate classical proportions and a focus on fundamental watchmaking without excessive complications. Its smaller case size reflects a more traditional approach to men's wristwatches, making it a desirable piece for those seeking a discreet yet highly refined timepiece. The combination of rose gold and a silver dial offers a warm and legible presentation, consistent with the collection's historical inspirations.

Specifications

Caliber
L941.1
Case
18k rose gold
Diameter
36mm
Dial
Silver
Water Resist.
30m
Crystal
Sapphire

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The Discussion
PO
Poky
Oct 12, 2016

The Datograph Perpetual is to die for. Thank you for this report.

BI
Bill
Oct 12, 2016

Thank you for the great review of the Lange boutique in Lisbon and the wonderful pieces you have selected to share with us. Thanks Bill

LU
Luis6
Oct 12, 2016

The smiles, the sunshine and blue sky Lisbon, the elegantly decorated boutique, and of course the beautiful watches. Thank you for sharing. I feel like visiting there.

MA
marcelo
Oct 12, 2016

A kid in the toy store of dreams.

TH
TheMadDruid
Oct 12, 2016

Seeing the Gray of Lange outside a Boutique-anywhere-is an unparalleled joy. Tremors of excitement wash over me. It sure looks like this happens to you too, Fx. Like an addict finding his fix. Wonderful photos.

CR
CR
Oct 12, 2016

I appreciate this opportunity to vicariously visit Lange locations. Thank you, Fx!

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