A. Lange & Söhne New Releases: Latest Models Overview

Mr.Gatsby · 2022-05-25T13:54:27Z

Mr.Gatsby reviews the A. Lange & Söhne Odysseus Chronograph, sharing his initial impressions and exploring community debate on brand strategy and market trends.

Mr.Gatsby

WPS member · A. Lange & Söhne forum

26 replies4996 views2 photos

Mr.Gatsby's candid initial impressions of the A. Lange & Söhne Odysseus Chronograph offer a refreshing, unvarnished perspective on a highly anticipated timepiece. His focus on the aesthetic allure and immediate emotional connection, even before examining the movement, highlights how design and wearability can captivate collectors. This article delves into his personal experience and the community's broader discussion surrounding the watch's market dynamics and brand perception.

26 collectors discussing this on the WatchProSite forumJoin the Conversation →

But that’s because I’m making an entrance. Jokes aside….DAMN I’m in love OK. That grayish blue dial, those shiny bits and windows within….just makes this SO much more interesting than the standard time or time-date only luxury sports watch. Didn’t mind one bit with respect to the wider bracelet. It’s bloody complex looking and love the easy adjusting of bracelet/clasp. Integrated pushers are no where to be no wait a minute I found them. So discrete ! Have not even looked at the movement tbh and I’m already so in love. Sorry Nautilus, sorry Royal Oak. I don’t need you all anymore.

Best
Gatsby

This message has been edited by India Whiskey Charlie on 2022-05-25 14:33:50

Key Points from the Discussion

A. Lange & Söhne's shift to a boutique-centric sales model has alienated some long-term collectors who previously purchased from authorized dealers, leading to perceptions of arrogance and a focus on new sales over established relationships.
The current market trend of boutique-only availability and prerequisite purchases for desirable models is seen as a characteristic of the 'golden age' of watchmaking, fueled by unprecedented capital, though some predict a future market correction.
Despite frustrations with brand policies, the sheer joy of acquiring and experiencing a coveted timepiece can often override negative sentiments, emphasizing the emotional connection collectors have with their watches.
For many collectors, the movement remains a crucial element of a luxury watch, with a strong desire to see and appreciate the horological artistry within, even when initial attraction is purely aesthetic.
The Odysseus Chronograph is often compared to its 'older brother,' the original Odysseus, indicating a lineage and evolution within the A. Lange & Söhne sports watch collection.

The Discussion

flopi3

May 25, 2022

The watch itself is beautiful but it comes from a very arrogant brand thus making it a watch with a very arrogant appeal !

I have never experienced a brand that turned so arrogant in such a short time frame. ALS boutiques simple do not value long term collectors who bought their Lange watches over years from authorized dealers thus supporting to bring this brand up. Only focus is: make more sales. Having said this I will not buy any Lange&Söhne watch from a boutique ever and rather stay away from this arrogant people.

piccolochimico (aka dsgalaxy1)

May 25, 2022

This is the new trend

Basically boutiques only, where you have to buy some stuff before being allowed to buy what you really want. This is the golden age for watchmaking, money is flooding like never before, but like any other asset, it will be dumped when needed. It won't happen tomorrow, but the day will come 🧐

flopi3

May 25, 2022

I hope, this day will come soon to see all the arrogant brands like Lange, AP and others to come back to retailers begging them to take their brands again. And my hope is that dealers will refuse!

HobbyCentric

May 25, 2022

Yes I am with you ... extremely disappointed with their new sales policies and have been annoyed sufficiently to avoid buying any more Lange pieces despite their beauty, innovation and workmanship ... but otherwise Gatsby its a beautiful reference you got

Mr.Gatsby

May 25, 2022

A little arrogant they are flopi :-)

But when I received the watch — all is forgiven ! LOL. Life is short….who cares enjoy the ride mate. Cheers G

jp884

May 25, 2022

Unfortunately, they seem to be taking their cues from Audemars Piguet when it comes to the new sales tactic.