A. Lange & Söhne Market Value vs. Patek Philippe
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A. Lange & Söhne Market Value vs. Patek Philippe

By uaewatchguy · Apr 29, 2019 · 32 replies
uaewatchguy
WPS member · A. Lange & Söhne forum
32 replies11390 views3 photos
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In this thought-provoking post, uaewatchguy challenges the prevailing market hype for certain steel sports watches by juxtaposing their grey market prices against the value proposition of A. Lange & Söhne timepieces. He questions whether Lange and Vacheron Constantin need to re-evaluate their sales and marketing strategies to gain broader recognition, sparking a robust debate within the community about brand positioning, innovation, and perceived value.

Watch world is messed up.
Such an under appreciated watch.Everyone is chasing the hype of steel patek nautilus and Rolex and paying crazy money for these pieces.People are paying almost $100K for the 5980A if you add another $10k you can get a new Zeitwerk and a platinum Datograph .
For the price of a 5711A in the grey market you can get a new Zeitwerk

Lange and VC need to change there sales and marketing strategy ?









Iqbal

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The Discussion
DA
David_S
Apr 29, 2019

But please, I hope Lange continues to be under appreciated ! I have two and no intention to sell . Also congrats on the Zeitwerk, a truly amazing watch! Have you seen the new Z Date? It may very well be my next purchase...

DE
dedestexhes
Apr 29, 2019

I hope they will stay as is. And if you don't sell your watches, who cares? In the long run, I have not one Lange watch which lost on it's initial purchase value.... again pure hypothetical as none will be sold So let's enjoy the quality of watches instead of only hype. Br, Dirk

MA
Maltie
Apr 29, 2019

To the extent that it doesn’t make any sense anymore. It is a great time to buy beautifully complicated watches from many other brands at unbelievably low prices. The Rolex and Nautilus craziness just keeps going and going, but there is an important saying, what goes up must come down. Hypes never last, although I have the feeling it might be going on for a little longer. Recently, the same happened in the whisky market, where ultra rare bottles from the legendary Silvano Samaroli (Patek Nautilu

GA
galt
Apr 29, 2019

Interested to hear you expand on what measure do you think Lange is overrated? Is it finishing, production numbers, innovation, design, heritage or something else? In those categories, which brands do you think exceed Lange?

TH
TheWindingStem
Apr 29, 2019

i think Lange and VC are both under appreciated - VC more so where it’s almost always dismissed. Both brands represent the very best of their respective styles and easily beat the competition. Unfortunately , the hype over PP SS models and professional Rolex is due to the prevalence of blogs and forums on the internet and people jumping on the bandwagon which did nothing but pushed the prices north. I personally doubt this will last much longer and will reach a point where people will hit the pa

ZS
ZSHSZ
Apr 29, 2019

Okay, first , Lange has only two case designs , so no innovation there . The finishing is nice , but the “ German Silver “ is a much softer metal than brass, so it’s much easier to work with ,also because of this softness the movements are not temperature adjusted therefore in the worm whether they run slower, in cold whether they run faster compared to they’re Swiss counterparts . Reliability used to be good but lately I hear more and more out of the factory defects . About heritage, the new La

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