M.A.D.Editions Manufacture Visit: Inside Look

sebks · 2024-02-18T09:49:18Z

Explore the MB&F M.A.D.House with sebks's exclusive tour. Discover the unique design philosophy and meticulous craftsmanship behind MB&F's horological machines.

sebks offers WatchProSite readers an exclusive look inside the M.A.D.House, MB&F's headquarters and assembly workshop. This behind-the-scenes tour highlights the brand's unique approach to horological artistry and the meticulous craftsmanship involved in each timepiece. His detailed photo essay provides a rare glimpse into the environment where MB&F's iconic 'Machines' are brought to life.

Dear all,

I’ve been lucky to see be invited to visit the M.A.D house, the MB&F headquarter / assembly workshop.

The dedication to creativity and quality watchmaking is great to see

Each watch is assembled by a single watchmaker who takes great pride in the quality of his / her work!

Starting with the building

And the watches

And cherry on the cake, I could play with their microscope

But bringing an AP to MB&F feels like parking a Porsche at the Pagani factory

Key Points from the Discussion

MB&F's distinctiveness stems from its holistic design philosophy, which extends beyond technical movements to encompass cases, hands, dials, and lugs, setting it apart from the industry's more conventional approaches.
Visiting the M.A.D.House for a watch pickup is a common practice for MB&F clients, and interested collectors can arrange a visit through their authorized retailer.
The experience of bringing a conventional luxury watch, such as an Audemars Piguet Starwheel, to the MB&F headquarters evokes a similar feeling to parking a Porsche at a Pagani factory, highlighting the unique and avant-garde nature of MB&F's creations.
The new MB&F facility, the M.A.D.House, is a significant upgrade, offering an impressive environment for both watchmaking and visitor experiences.

The Discussion

AuHavrePro

Feb 18, 2024

Thank you so much for taking us on this digital tour of their premises!! Cheers, Filip

sebks

Feb 18, 2024

Parked my 992 at Pagani to visit their museum. I love my 911 but it does not play in the same league, same feeling with my Starwheel at MB&F

enjoythemusic

Feb 18, 2024

Great pics, thx for sharing.

Jay (Eire)

Feb 18, 2024

It’s everywhere, not just the watches. This may sound like a stupid statement but design is way too underrated among collectors. Not just the technical design, obviously this needs to be at a level to ensure functional movements, but cases, hands, dials, lugs etc. Most the industry is on rinse-repeat. This is why MB&F is so energizing. Thanks for sharing.

MDT

Feb 18, 2024

I have an HM11 on order. How did you score a tour? High on my wish list!

sebks

Feb 18, 2024

Just ask your retailer to put you in touch with the MB&F team. I’ve been told that it’s quite common for customers to pick up their watch while visiting the House

M.A.D.Editions Manufacture Visit: Inside Look

Key Points from the Discussion

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