Independents
Mike H introduces Moritz Grossmann to the WatchProSite community, sharing his impressions from Baselworld 2016 and 2017, and celebrating the brand's new availability in Paris. This article offers a first look at the Atum line, emphasizing its exquisite craftsmanship and unique design elements.
I’ve seen the brand Moritz Grossmann first time in Baselworld 2016 and must admit I had been quite impressed. I saw it there again this year and thought that’s a fine brand that we miss in Paris… It has been corrected now since it can now be found exclusively at the well known dealer we all know on the Bd St Germain.
As I heard they have received the first pieces from Glasshütte, I could not resist rushing to take few pics of the Atum line and here they are…
The ATUM Enamel
is one of the novelties presented this year at Baselworld. The pure beauty of
this enamel dial will certainly seduce a lot, also thanks to the oversized 41
mm case in white or rose gold.
Also the 100.1 manually wound calibre is quite impressive
with its high-artistic finish
The ATUM Power Reserve is also a superb
piece manually
crafted down to the last detail. The bi-colour power reserve indicator in the
dial complements the pure aesthetics and class of the chamfered hour markers
and manually sculpted lancet-style hands. This model available in rose or white
gold melds timeless elegance and horological innovation.
The
calibre 100.2 used in the Atum Power Reserve illustrates the art of finissage
in all its facets. It turns what is already a technically great timepiece into
a feast for the eyes and gives the watch 42 hours power reserve.
The ATUM Pure is called that for a very good reason for Pure identifies the steel models of the manufacture and is the attribute of Grossmann’s philosophy. This limited edition comes in three dial versions (white, grey, and blue), 150 pieces per dial variant.
Personally I
found the blue dial simply superb… 
The dial has a
fine brushed texture coated with lacquers of different colours to enhance the
subtle metallic effect. It shows a different aspect according to the light
reflection. The prominent hour markers contrast brilliantly against the three
dial variants. 
The calibre 201.0 of the ATUM Pure is a pillar movement consisting of the main plate and the typical 2/3 plate. A glance through the display back reveals the unusual appeal of Grossmann’s Pure Classic Finish. Specially developed for the steel case of the ATUM Pure, the calibre showcases purity in materials and straightforward execution. Interestingly, the movement can be partly decorated as options (Glasshütte ribbing on the 2/3 plate, floral patterns hand-engraved on the balance cocks, bevelled teeth and 3-band snailing on the ratchet wheel for a striking optical depth).
I believe we shall see Moritz Grossman watches in the limelight more and more…
Many thanks to the ADM St Germain team for their warm welcome.
Mike
First of all, thank you for your shots and your feeling about this nice brand. I have a question regarding the blue dial one. Compared to your LF, how different are these both dials as they seem very similar (first impression through pictures)? Best wishes Alkiro
I have likewise seen them some time ago and was very impressed. Small details, like the crown retracting button (ensuring that you do not accidentally move the hands while pressing it back in after setting the time), the discreet power reserve - all work in the brand's favour.
Like the Blue XII on the 1st photo ATUM enamel dial. As always great photos ;-)) I have to plan a visit to ADM St-Germain to discover this brand. Best, Patrickh
And the information that now Moritz Grossman watches are visible in Paris đź‘Ť
There are no outlets for this brand in the U.S. Moritz Grossmann deserves to be available everywhere, with their very fine workmanship.
...nope LF and MG are nor really comparable even if both are quite nice and have a blue brushed dial. I would first not compare the watches themselves as they address 2 different targets. As for the dials only, the LF is more blue with some dark grey in it (thus giving it a discrete and very chic look) while the MG is probably more of "bluer blue". Also the brushed finishing is different as thiner on the LF than on the MG. The LF probably addresses a more demanding and expert clientele ; the MG
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