New Watch Arrival & Collection

Key Points from the Discussion

• Armin Strom has evolved significantly since 2011, moving away from purely dressy watches towards a more architectural and visually impactful design language, particularly evident in the Gravity series. The 41mm case size is noted as highly wearable.
• Despite the competition at its price point, Armin Strom offers unparalleled mechanical sculpture and finishing for the value. The brand's commitment to customization across its range is a significant draw for collectors.
• While acknowledging the brand's excellent value and finishing, some collectors find the case design, particularly on larger models, to be somewhat chunky. There's a wish for more refined case aesthetics, drawing comparisons to brands like JLC or IWC.
• The perceived lack of popularity of a brand within a specific forum does not equate to a lack of overall popularity or desirability. Many highly exclusive or niche brands, like Patek Philippe's Sky Moon Tourbillon, are not widely owned but are still immensely popular.
• Armin Strom is considered a 'connoisseur's piece' for those who appreciate unique design and mechanical innovation outside of mainstream luxury brands. It appeals to collectors who prefer not to follow popular trends.