Manufacture
Ornatus-Mundi offers a unique glimpse into Ochs und Junior's OxLoft in Lucerne, presenting it not merely as a retail space but as the brand's transparent headquarters. This article highlights how Ochs und Junior integrates customers into its creative process, challenging traditional luxury watch brand engagement. Ornatus-Mundi's detailed account and photography reveal a brand that prioritizes direct interaction and a participatory experience over conventional boutique exclusivity.
In contrast to the common paradigm where the customer can admire (and ultimately decide on) the finished product, Ochs und Junior opened up the development process and let their customers be integrated into the journey. At this point please allow me to recapitulate on the essence of the OuJ watches. These watches are pure not only in the sense of design and their technical sophistication, but also in terms of production. Components for OuJ watches are largely made outside the watch industry by s
So here we are, with a selection of watches shot in the OxLoft: First, the 'Two Time Zones' watch, from an early silver prototype entirely made by Ludwig Oechslin at home, to two production pieces in 39 and 42 mm titanium cases, respectively: A few more shots of the 42mm version: Next somes the ' Annual Calendar' , the watch featuring a complication that started the entire OuJ story: an annual calendar with only three additional moving parts! Also available now in 39 and 42mm cases: Staying with
Ochs und Junior has endeavoured into a controversial but amazingly coherent story of reduced, condensed, synthesised and intelligent watchmaking. The product is certainly not for everyone, and I dare say that most of the owners are not the typical watch buyers. It is therefore only logical to go new ways with the communication of the product. Here, the OxLoft certainly has a unique place in the watchmaking industry as a place where creativity is sensible, made tangible and participatory to an ex
atmosphere. Thank you very much for the insight Magnus Sincerely Damjan
While good customer service is important there is a level at which this kind of thing becomes a ruse to get and hold the customer. All with the best intentions, of course. For me, this looks getting close to what I would probably experience as manipulative and would make me look for the door. I will have to take a trip to Lucern and make my own judgement, but this presentation makes me wary. Of course, maybe I am seeing ghosts, so please don't take what I am saying for gold bullion. And to the w
But the dials layouts do not.
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