Rolex 78240 (Pre-owned - Good) — USD 6,227 on eBay

Rolex Datejust Reference 78240 The Rolex Datejust reference 78240 represents the medium-sized variant within the Datejust collection, featuring a 31mm case diameter. Part of the Datejust Medium series, this reference was produced from 1999 to 2020, spanning over two decades of continuous availability. The watch features a White Gold Rolesor case construction with a smooth bezel and sapphire crystal. Water resistance is rated to 100 meters. The automatic Caliber 3135 movement provides a 48-hour power reserve. The watch is fitted with an Oyster bracelet as standard equipment. Reference 78240 appeals to collectors seeking a mid-sized Datejust with precious metal construction in the White Gold Rolesor configuration. The 31mm case size positions this reference between smaller and larger Datejust variants, while the smooth bezel offers a clean aesthetic. The two-decade production run indicates steady market demand for this particular specification within the Datejust lineup.