patrick_yModerator Patrick_y underscores the importance of customer loyalty - an art mastered by MB&F. There are two definitions of customer loyalty... We normally assume the loyalty customers have towards their dealers. Retailers in the watch world DEMAND customer loyalty...Story

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amanicoWhy 12? Some may wonder. But it is quite simple. Most of the rest of the year, I wear the same watch for at least two weeks. Sometimes for a a full month...Story

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amanicoIn late June 2022, the first Hentschel H1 Chronometer P20 landed on our wrists. I got mine a bit later in late July, but it is time to celebrate our " Baby's " second birthday! With time passing, I love it more and more, I have to say, and I wear it quite regularly. The Hentschel is not a show off watch, it is made for those who are in the know, a secret handshake between friends. A subtle, class and cool watch which gives a lot of satisfaction and pleasure...Story

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patrick_yWatch collaborations are almost always a bad idea. How many brands has Ferrari partnered with? GP (who's now with Aston Martin), Panerai, Hublot, and now Richard Mille? Not only are collaborations fleeting and "in-the-moment" but they're rarely done well. Some collaborations are a match in one area but a total mismatch in another area. For instance, Breitling and Bentley.....Story

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patrick_yWatchProSite Moderator Patrick_y compares two excellent micro-rotored caliber from two big Swiss independent watch brands. The Patek Philippe 240 Caliber VS the Chopard L.U.C. 96.40-L Caliber. Some of you have asked me to make some comparisons between the Patek Philippe 240 Caliber and the Chopard 96.40-L...Story

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amanicoThat may sound like a strange question on a watch forum. We are all here because we are watch fans and lovers, but the question remains. I had this discussion many times, with a lot of friends, through private message or in person, recently. Indeed, for some years now, the watch fair(s) are less and less interesting, the novelties are not so thrilling, or, should I say less and less exciting, while prices are madly going up, Innovation is less and less present, as well as daring watches...Story

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amanicoHere are some relatively good photos I found on the net about this " Le Mans " Daytona, from 2023, which was produced only one year in white gold. The key details are that this version was issued to celebrate two dates: The 100th edition of the famous Le Mans Race, last year, and the 60th anniversary of the not less famous Rolex Chronograph. The Devil is in the details. This Daytona, too: The black dial has a sun-ray finish, which is quite elegant...Story

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amanicoWe can objectively say that the 3237 with this Onyx dial is rare. I only saw 4 during all these years, 3 in photos, one in person, which led me to take some photos to share with you. It seems that there is a 5th one hidden in another collection, as well as at least one in yellow gold. The 3237 Onyx was issued in 1994 / 1995...Story

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amanicoChopard comes with a new version of the MILLE MIGLIA, called CLASSIC CHRONOGRAPH JX7, which is a limited edition of 250 pieces Nothing really new under the sun, with the exception of a superb deep dark blue dial and a nice decoration on the case back. Even if I would have preferred a solid case back for some reasons I will mention below, mainly because of the movement. As for the dial, I would have gone for a " no date " version. At 4.30, this date kills the purity and the symmetry of this very cool looking .....Story

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Dr No. . . and members of our community are invited to a private showing courtesy Anthony Tsai on June 15th from 10 AM to 11 AM...Story

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