Independents

On March 27, 2011, at the same time as BaselWorld this year, the new Formula 1 season kicks off with the Australian Grand Prix in Melbourne - and for the first time Armin Strom will be involved. The Russian-British Marussia Virgin Racing team, in its second F1 season, has selected the Bienne Manufacture as its "Official Timing Partner".

ARMIN Racing Collection

Serge Michel, CEO at Armin Strom, talks about a logical collaboration: "Just like Marussia Virgin Racing, Armin Strom is a young, dynamic brand, setting new quality standards and combining high-tech with craftsmanship values. And like Marussia Virgin Racing, we're not afraid to blaze new trails". The ARMIN Racing brand stands for the modern design of watch movements, without abandoning the important traditional values.

In a sport, where a split second can mean the difference between winning or losing, a partnership between a racing stable and a watch manufacturer is a logical step: both partners are experts in their timing fields: time is everything for them. Even beyond this aspect, there are many synergies, according to Graeme Lowdon, Sporting Director of Marussia Virgin Racing, particularly in the areas of innovation and technology.

Together with its Formula-1 partner, Marussia Virgin Racing, Armin Strom AG has developed a collection of three exclusive timekeepers, custom-built for motor racing, with titanium or stainless steel cases and the black, red and white dials reflecting the Marussia Virgin Racing team colours. Materials used in motor racing are also used in some of the movement components – a fusion between the motor industry technology and the art of watchmaking.

The collection comprises ARMIN Racing One Week with the ARM09 Manufacture movement (limited to 40 pieces), ARMIN Racing Regulator with the ASRO7 movement (limited to 100 pieces) and the ARMIN Racing Chronograph with automatic winding (limited to 400 pieces).

ARMIN Racing Chronograph
TI11-CR.90

Movement      Mechanical movement with automatic winding

                     Chronograph function and date

                     Jewels: 25

                     Power reserve: 46 hours

Case              Titanium, matt black PVD coating

                     Sapphire crystal and sapphire crystal case back

                           with anti-reflective treatment

                     Diameter: 44.40mm

                     Height: 13.85mm

                     Water-resistance 50m

Dial               Matching the Marussia Virgin F1 colors: black/red/white

Bracelet          High-tech leather and rubber strap in black/red, with

                           PVD-coated titanium ardillon buckle

Price              $8,600

TI11-CR.50

Movement      Mechanical movement with automatic winding

                     Chronograph function and date

                     Jewels: 25

                     Power reserve: 46 hours

Case              Titanium, black polished

                     Sapphire crystal and sapphire crystal case back

                           with anti-reflective treatment

                     Diameter: 44.40mm

                     Height: 13.85mm

                     Water-resistance 50m

Dial               Matching the Marussia Virgin F1 colors: red/white

Bracelet          High-tech leather and rubber strap in black/red,

                           with black polished titanium ardillon buckle

                     Price $8,600

ARMIN Racing Regulator

TI11-RR.90

Movement      ARMIN STROM calibre ASR07

                     Mechanical hand-winding movement with off-centre

                           indications and retrograde date

                     Jewels: 24

                     Reserve: 46 hours

Case              Titanium, matt black PVD-coated

                     Sapphire crystal and case back with anti-reflective treatment

                     Diameter: 43.60mm

                     Total height: 14.70mm

                     Water-resistance: 50m

Dial               Matching the Marussia Virgin F1 colors: black/red/white

Hands            Stainless steel

Bracelet          High-tech leather and rubber strap in black/red,

                           with PVD-coated titanium ardillon buckle

Price              $19,700

ARMIN Racing One Week

ST11-WR.90

Manufacture    ARMIN STROM calibre ARM09

movement      Mechanical hand-winding movement with 7 days power

                           reserve and off-centre time indications

                     Frequency: 18,000 V/h

                     Jewels: 34

                     Number of components: 146

Case              Stainless steel, matt black PVD coating

                     Sapphire crystal and case back with anti-reflective treatment

                     Diameter: 43.40mm

                     Total height: 13.00mm

                     Water-resistance: 50m

Dial               Matching the Marussia Virgin F1 colors: black/red/white

Hands            Stainless steel

Bracelet          High-tech leather and rubber strap black/red,

                           with PVD-coated stainless steel ardillon buckle

Price              $27,500

Press Release