Saturn
1177
As a follow on from...
a quote by Jean Jacober (president of Breguet's management team) that I posted in the below thread, I thought that I might post it again, and ask others opinions on it:
"I want the dream of owning a Breguet to be accessible to more people. In line with that strategy, we're going to celebrate the 225th anniversary of the company with a very simple $15,000 to $18,000 item with enameled hands and hand-painted numerals which tells the time and date. We recently launched our Art Deco-inspired tonneau, or barreled-shaped, Heritage chronograph [$26,000] and we're also right on target with pieces that look nothing like classical Breguets: the sporty Type XX Aeronavales and Transatlantiques."
Breguet is pitching and pricing their new (comparatively) range of pilot watches and Marine chronographs to appeal to a young, discerning audience, and they are intended to sit ?along side? their six-figure objet d'art complications.
How do you feel that this fits in with the Breguet ?philosophy? (a wooly expression, I know, but please excuse me).
Thoughts?
Thank you in advance for your responses.
Andrew.
