KIH
[Purist]
12054
Baselworld 2013: Grand Seiko
April 25, 2013
Grand Seiko Historical Collection
The re-creation of a Grand Seiko classic.
In celebration of 100 years of Seiko watchmaking, a Grand Seiko classic is back. In 1967, when the 44GS first appeared, it established a new look for the collection as it was the first Grand Seiko watch to embody and express the design ideas that a young designer had recently defined for the brand. When the very first Grand Seiko watch was created in 1960, its sights had been set on the purely functional goals of precision, practicality and comfort, and its appeal rested on the engineering excellence of the movement. In the early 1960's, a young university graduate who had recently joined the company saw that this focus on movement engineering was not enough. As he studied the watches on display at the Wako luxury specialty store in Tokyo, he realized that Seiko needed to create watches which sparkled more brilliantly and he determined to set a style for the brand. He invented the “grammar of Seiko design” and the 44GS was the first watch designed to this new specification. The distinctively sober, but sparkling, look of Grand Seiko was born.
SBGW047
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