Marcus Hanke[PuristSPro Moderator]
11295
Baselworld 2013: Omega
Omega at Baselworld 2013
presented by Marcus Hanke

Thrilling
news without a completely new movement? Of course, for Omega this is
possible. This year, there are many novelties that will immediately find
avid fans, even if they are “only” new shapes, dials and/or materials.
However, there is a real innovation, that justifies a moment of contemplation: the Seamaster AquaTerra 15,000 Gauss :

Watches
that are not influenced by magnetic fields always have been a
desideratum of the watch industry. However, what in the age of IWC’s
first “Ingenieur” was important for technicians or pilots only, is of
increasing importance for all of us, in everyday life. As a matter of
fact, we are surrounded by more and more electromagnetic fields. Some
years ago, these were mostly limited to loudspeakers and TV sets, but
now, we keep the sources of those fields extremely close to ourselves:
cell phones, notebooks, pads, just to mention a few. Even if not strong,
those magnetic fields are present all the time, and our mechanical
watches are subjected to them.
Consequently, the protection of
movements from magnetism demands increasing attention. Even better,
however, is the production of movements and escapement systems that do
not need any protection, since they themselves are completely amagnetic.
Other
watch manufacturers are concentrating on the protection aspect, mostly
by means of soft iron cages within the watch cases. This makes the watch
clumsier than it would have to be, and also hides the movement from the
owner’s view, which today is a serious disadvantage in the shops. Omega
took the other direction with its 15,000 Gauss: Similar to the famous
1984 IWC Ocean 2000 BUND Amagnetic, its movement is completely
unimpressed by even extremely strong magnetic fields. Thirty years ago,
this technology was extremely difficult to achieve, causing such high
costs that even the German armed forces would afford only a few of them
for very special purposes. Today, modern silicium technology permits the
series production at a fraction of this cost.

The
AquaTerra 15,000 Gauss has a seemingly standard 41.5mm case, even with a
displayback, a feature hitherto considered impossible for a
magnetically shielded watch. The only clue on its uniqueness aside the
decent print on the dial is the black and yellow striped second hand.
Some might consider this a bit gaudy, but I think it is more serious
than a flash-shaped second hand.
Magnetically neutral movements
are a technology that will eventually become standard even with
mechanical timepieces, at least for those that are seen as solid
everyday watches. The 15,000 Gauss will be known as one of the amagnetic
pioneers in the future. Meanwhile, I seriously consider testing one in
the 1.5 Tesla magnetic resonance tomograph my wife is working with. I’ll
let you know about the results ...
Another innovation in material technology is represented by the Constellation Sedna ,
an elegant timepiece with an 18k pink gold case. Similar to Rolex’
Everose gold alloy, Sedna has the purpose to assure that the copper
component responsible for the beautiful pink colour of this gold alloy
does not oxidise and change its colour. Responsible for this is a
mixture, consisting to the largest part of palladium, a white precious
metal that is very popular in the production of jewellery.
The Seamaster Planet Ocean 600M GoodPlanet
is a result of Omega’s cooperation with the Good Planet foundation and
thought to support funding a project for the rescue of the South-East
Asian mangrove forests.
The
attractive GMT watch has a blue lacquered dial and 24 hours bezel, is
rated watertight down to 600 meters and is powered by the cal. 8605
co-axial movement. As a sign of its commitment to sustainability, it is
delivered in a special box made from regrowing bamboo wood. Well, at
least it would be sign if Omega decided to deliver all its watches in
such boxes ...
Another Seamaster AquaTerra variant is the new DayDate,
showing the weekday in a curved window at 12. In order to balance it,
the date window has been relocated to 6. It is very apparent which
competitor is targeted by Omega with this watch, the solution made even
easier when I was shown the all-golden variant first.
The
case diameter is very decent at 41.5mm, and aside red gold, it is
available in stainless steel (here shown with a striking blue dial).
In several variants available is the new Seamaster AquaTerra Chronograph GMT,
now also based on the new cal. 9xxx movement family. The GMT version of
the movement bears the designation cal. 9605 and is unique by not
having a central 24 hours hand, but a small one at 9, which is
concentric with the permanent second. At 3, we find the concentric hours
and minutes counter hands typical for this chronograph movement. Here I
show the steel/18k pink gold variant, full gold and steel are also
offered, as are various dial colours.
Since
I made the switch to the chronographs, I will show the other ones: One
of Omega’s most popular showpieces this year is without doubt the
all-black Speedmaster Ceramic, dubbed the “Dark Side of the Moon”.
Its ceramic case, without doubt to be credited to the specialists at
Rado, is 44.25mm wide and highly attractive, due to its mixture of
shining smooth and flat surfaces.

Not
only the case, but also the dial, crown, pushers and the bezel are made
from ceramics. The latter would worry me a bit: if you are familiar the
Speedmaster bezel ring, you know that it protrudes high from the case,
to stand out as an isolated and rather thin ring, practically begging
for rough contact with the environment. The original has an aluminum
bezel ring, which is soft and cheap to replace. I am aware that Rado
invested many years to make its ceramics harder and more solid; with
success. but still, it cannot bypass physics, and it is still brittle -
more brittle at least than aluminum. this means, the “Dark Side’s” bezel
ring would simply bend on impact - but break, at least under shocks it
cannot withstand.
However,
this does by no means compromise the piece’s attractiveness, and the
long warranty period of four years might also help. By the way, all
markers and hands, save that of the chronograph second, are made from
18k white gold.
The Speedmaster family gets a new member, the Speedmaster ’57 Chronograph.
Designed with the style of the late fifties in mind, it is highly
attractive and at the same time changes two issues of the “big” cal.
9300-based Speedmasters that some might have seen as disadvantageous:
First, the Speedmaster ’57 is considerably smaller, with a diameter of
41.5mm vs. 44.25mm. Second, its stop hour and minute counter at 3 is
larger, thereby massively improving the accurate reading of the measured
time.
The
Speedmaster ’57 is available in a large variety of case and dial
options, in 18k gold, steel/gold, steel and titanium. Here I only show
the stainless steel version with black dial:
And,
finally, my favourite, that is currently stealing my sleep: Before
Basel, I was definitely certain not to purchase a cal. 9300-based
chronograph, but to go for the sleeker and more beautiful cal. 33xx
instead. However, this beauty with a metallic blue dial and its bright
orange chronograph hands, made me overthrow this decision in an instant.
Dubbed the “Italian” by the Omega staff, it is simply gorgeous!
To be delivered in fall this year, the new “Bullhead”
chronograph has been talked about a lot at the fair. It is not
difficult to guess where this chronograph got its name from, with the
edgy long case with the pushers protruding like horns at 12.
Of
the various dial colours available, I was shown one in bright white,
and another in pure metal with a highly attractive perlage grinding. The
crown and pushers are located at 12, while a second crown at 6 is
responsible for rotating the inner bezel ring. As a special feature, the
crown has a bayonet-type locking mechanism, assuring its Omega logo to
be always lined up correctly.
I was
quoted the cal. 3113 to be the bullhead’s movement, which is completely
unknown to me and I am unable to find any information about. At first, I
believed it to be a misspelled cal. 3313, but I was confirmed the
former designation. I assume it to be the bi-compax variant of the
familiar 3313.
And
now something completely different, the ladies’ timepieces. Some of the
watches subsequently presented will not be available before the end of
the year and were therefore not included in the press information
supplied by Omega.
The first is an attractive Ladies’ Constellation
with diamonds on the bezel. What makes it more special, though, are the
stars spread over the metallic blue dial. Only on close inspection one
realises that some of the stars are applied, while the others are
depressed into the dial surface. Once again an amazing care for tiny
details!
The Ladymatic is
now available as bicolour version with steel and either pink or yellow
gold, with or without diamonds on the mother of pearl dial and the
bezel:
In
my opinion more attractive is this version where the central bracelet
links are covered with mother of pearl elements as well:
A
special designation for selected timepieces is “luxury dial”, where
Omega offers specific dials in design and material, that make out the
unique charm of the watches decorated by them. Here is the Ladymatic Luxury Dial, but more appropriately dubbed “Flower”
by the Omega staff. Please note that the “flower” outlines applied onto
the mother of pearl and partially filled with diamonds are composed
from five Greek “Omega” symbols. Altogether, no less than 399 diamonds
are set on dial, case and lugs.
The DeVille Prestige Co-axial Luxury Dial, internally called “Butterfly”,
for an apparent reason: The outlines of dozens of butterflies are
engraved into the mother of pearl. Some of them, however, have
additionally applied frames in gold and are filled with dark mother of
pearl - or with diamonds; a really romantic timepiece!
Finally, a huge step for Omega
towards what is called “haute joaillerie”, the jewellery counterpart to
our valued “high horology”: the Ladymatic “Diamonds & Pearls”.
Besides being a COSC certified automatic chronometer and having
diamonds on dial and case, the really amazing part of this watch is the
bracelet: It consists of 310 diamonds and 52 Akoya pearls in various
sizes, all of which are individually set and connected with movable
links. The result is a highly flexible piece of jewellery that comforts
any contour it is attached to. Apparently, the acquisition of the
jewellery expert Harry Winston by the Swatch Group in January this year
already pays off.
Its
most perfect presentation the “Diamonds & Pearls” had on May 15,
2013, when Nicole Kidman, actress and Omega ambassador, wore the
timepiece when she arrived together with director Steven Spielberg at
the movie festival in Cannes.
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To leave comments, please go to Marcus' original report in Omega forum, http://omega.watchprosite.com/show-forumpost/fi-677/pi-5910618/ti-867648/s-0/
This message has been edited by AnthonyTsai on 2013-06-03 17:44:30