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Breguet sponsor of CNN's Leonardo Da Vinci week - November 7, 2011

 

November 7th 2011. U.S.A.—Breguet will be sponsoring CNN on both its TV channel and its website for a theme week starting November 7th 2011 and entirely devoted to Leonardo da Vinci. This exceptional coverage will reveal to the entire world the artist's last masterpiece, Salvator Mundi, the recently rediscovered painting that will be on show at the National Gallery in London from November 9th 2011 to February 5th 2012.

 

Breguet has been supporting art and culture for many years through various patronage activities such as those on behalf of the Château de Versailles in the restoration of the Marie-Antoinette's favourite Petit Trianon domain , as well as endeavours undertaken in cooperation with the Louvre, the New York Philharmonic, and the Ermitage Museum in St. Petersburg.

 

The watch brand is thus delighted to be associating with CNN for this major project focusing on the most important artistic discovery of the past 200 years. This painting entitled Salvator Mundi (Saviour of the World) and dating from the early 16th century depicts a figure of Christ holding a transparent orb in one hand and giving his blessing with the other.

 

The CNN theme week presents this work in great detail and retraces the various stages in its discover and its restoration, thereby turning the spotlight on the stunning work and skill of the Renaissance genius.

 

The link between this theme week devoted to Leonardo da Vinci and the watch company lies in a model within the Breguet collection; in 2010, Breguet presented one of its new creations, the Tradition Tourbillon 7047PT model incorporating a fusee and chain device serving to provide a constant supply of energy to the balance – a concept invented by Da Vinci in the 1490s.

 

This partnership offers a fresh opportunity to highlight this world featuring a blend of culture, exceptional accomplishments, technical sophistication and beauty – all values deeply cherished by Breguet.

Tradition tourbillon fusee and chain 7047PT

 

About Breguet

The world's number one luxury watchmaker

Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly moved into the world number one position in luxury watchmaking. Its new products, the true measure of brand dynamism, and its capacity for innovation continue to be a priority. To such an extent that the creativity and ingenuity of Breguet have not run out of steam with the passage of time, but rather have grown, since the number of patents granted under the leadership of Nicolas G. Hayek exceeds the number of inventions recorded by its founder, A.-L. Breguet (1747–1823). Today the brand is continuing to reinforce its dominant role in the development of watchmaking mechanics by devoting very significant investments to research and innovation, as well as to the actual Breguet manufacturing site, which has been enlarged and expanded with new facilities and infrastructure as well as sophisticated machinery. www.breguet.com

 

 

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