WatchProSite|Market|Digest

IWC

Bringing back a classic Ingenieur - This caught my attention

 

From an interview published on aBlogtoWatch: www.ablogtowatch.com /

aBlogtoWatch : The other day my friend and colleague Zach Piña posted one heck of an all-gold Ingenieur SL on his personal account and we started chatting about it. He wanted me to ask you what, if any, plans you have for the IWC Ingenieur’s foreseeable future.

Christian Knoop : Yeah, that’s a great-looking piece. The thing is that this look is so popular and so visible at the moment. For sure, we have thought about bringing the Ingenieur back, but this maybe is not the ideal point in time. This will appear like a kind of AP-copy to most of the people who are not that familiar with the history, and that even includes some of our customers who have been fans and connoisseurs of our other designs. We are watching this and we think about a historic Ingenieur a lot, but I don’t think it’s the right time to come up with something like this.

He says the look is popular now and yet it's not the right time to come up with something like this?  What gives?



Photo: aBlogtoWatch


  login to reply
💰587 Marketplace Listings for IWC