IWC

bernard cheong
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IWC Caliber 5000xx from prototypes to graveyard, the ones that don't make it.

Here you will see for the first time anywhere..I guess...what happens to the parts that don't make the grade.

At several companies, I visited, I see no graveyards of parts, mainly because they yse tried and tested generic parts from others who did "all the preceding" developmental works.

Of course, when it comes to totally new works, 3 to 5 years of testing and tons of waste are accumulated...here is the evidence before you that the IWC bif calibre is TOTALLY developed and grown and nurtured...at IWC. No less..and at Renaud and Papi too...

The TRUE in house and something revolutionary, with plain watchmaking sense...no new materials etc.
 

Testing the surface resistance to scratches, at least a reasonable pressure...

Heat and cold.

These show, the older watches are also continually acessed for how much they have withstood wear and tear.

IWC is/was run like a company that is concerned with technical and engineering ethos. building data from experience with old products is a serious and budget consuming affair, this only pays off in the next 20 years.

By which time, a new CEO will reap the benefits. I can understand, with today's model of commercial practice, this is not always possible unless you have a CEO who is selfless, and commits budgets to R&D for the next incumbent.

Otherwwise, commercially speaking...it makes sense to put money into advertising and leave R&D a much lower budegt...especially for research that pays off in 20 years.

IWC has fostered a culture from the late 1990s to create an engineering aura around itself...

So...the next time you are told that the movement was developed in house..ask to see the graveyard of evidence.

Nah..don't believe them that they are "thrown away"!

Tongue in cheek.