Girard Perregaux

JEANRICHARD LAUNCHES LATEST WATCH AMIDST GATHERING OF MORE THAN 50 EXOTIC MV AGUSTA MOTORCYCLES AT DAVID ORGELL BEVERLY HILLS

LOS ANGELES—JEANRICHARD , Manufacture of luxury Swiss timepieces, unveiled its latest watch—the Chronoscope MV Agusta Brutale , produced in partnership with legendary Italian motorcycle brand MV Agusta at the prestigious David Orgell jewelry boutique in Beverly Hills on June 13, 2009.  The exclusive event was hosted by Ron Jackson, President and CEO of JEANRICHARD, and Lawrence Ferracci, Director of Operations, MV Agusta USA.

In addition, MV Agusta previewed its 2009 Brutale 1078 to a large group of MV Agusta enthusiasts, from MVAgusta.net , who lined up their motorcycles along Rodeo Drive.  Following the launch of the watch, the group drove out to Angeles Crest, one of the most scenic routes in Southern California.  Over 50 MV Agusta owners attended the event from all parts of the west coast making this the largest MV Agusta gathering to date in the United States!  The partnership between JEANRICHARD and MV Agusta developed from a shared passion for precise mechanical engineering and painstaking craftsmanship.  The newest JEANRICHARD watch reflects this commitment to excellence.     

About JEANRICHARD:

B ased in La Chaux-de-Fonds, Switzerland –in the heart of the watch making region– Swiss brand of fine watches JEANRICHARD is part of the Sowind Group. On top of owning JEANRICHARD, the group owns the Haute Horlogerie brand Girard-Perregaux and a watch manufacture. Its workshops bring together tens of different skills and the most performing production centres.

JEANRICHARD has the privilege to benefit from a total creative and technical independence, which results in the development of innovative in house manufactured movements and cases. JEANRICHARD i s one of the few Swiss watch brands which entirely produce their own mechanical movements.

JEANRICHARD creates timepieces which look towards the future. It is a brand for men and women who enjoy their independence; active individuals who enjoy life and usually look for experiences providing them with a great feeling of freedom. JEANRICHARD watches successfully reinterprets the time, expressing it in a contemporary and energetic way inspired by a tradition of pioneering spirit.

The brand is now distributed in more than 30 countries.

About MV Agusta:

MV Agusta, a legendary name in motorcycling with no less than 75 world championship titles, is chiefly renowned for the refinement and aesthetic appeal of its prestigious motorcycles.  MV Agusta is distributed in the United States by MV Agusta USA, LLC.  For additional information and to locate dealers, please visit www.mvagustausa.com.

About MVAgust.net:

MVAgusta.net is the leading MV Agusta motorcycle community on the web featuring over 20,000 registered members and a comprehensive owner's registry. Founded in 2005, it has become the central resource for news, discussion, and media for MV Agusta enthusiasts around the globe. MVAgusta.net welcomes over 50,000 unique visitors per month and continues to grow out of shared passion for the marque.

Pictured from left to right: Carlos Serrano, JEANRICHARD South America, Ron Jackson, PRESIDENT AND CEO of JEANRICHARD North America, Korosh Soltani, Owner of David Orgell, Larry Ferracci, President of MV Agusta USA, Matthew Stutsman, VP MV Agusta USA

MV Agusta motorcycles parked in front of David Orgell boutique.

David Orgell displayed a full assortment of JEANRICHARD MV Agusta watches in the windows of the boutique.