ThomasM[PuristS]
14331
Life is about moments...
One of the most touching tag lines, brilliantly executed, is Baume & Mercier's new
"Life is About Moments"
used in their new marketing campaign.
It just resonates with this tired old Purist...
Life is indeed about moments, and those moments are beautifully captured in the new Baume & Mercier models.
Kudos, Mr. Zimmermann.

Manufacture
AndrewD · Jun 18, 2013
Explore Baume & Mercier's brand strategy and the launch of the Clifton collection through a 2013 interview with CEO Alain Zimmermann. Insights on heritage, luxury positioning, and key models.
2 replies1657 views

Reference Guide
Jad · Dec 20, 2021
Explore the Baume & Mercier Clifton Baumatic, a chronometer-certified timepiece with a 120-hour power reserve. Discover collector insights on its design, proprietary movement, and value within the luxury watch market.
20 replies3256 views

Collection
Watchonthewrist · Jul 15, 2019
Explore the sentimental value of first watches as Watchonthewrist shares their Baume & Mercier Linea. Discover community stories of cherished timepieces.
22 replies2766 views

Market
KMII · Feb 5, 2026
Jérôme Lambert reportedly bids to buy JLC from Richemont. Explore the implications for JLC's brand identity, market position, and future in this unfolding luxury watch industry news.
105 replies9275 views
Life is about moments...
By: ThomasM : May 27th, 2011-02:58
One of the most touching tag lines, brilliantly executed, is Baume & Mercier's new "Life is About Moments" used in their new marketing campaign. It just resonates with this tired old Purist... Life is indeed about moments, and those moments are beautifull...
You wear it well, Thomas ...
By: AndrewD : May 28th, 2011-06:43
... and there is a lot to like in this retro-inspired automatic flyback. I thought it was quite a large watch, at 44mm, but it looks fine on your wrist, so I will have to rethink that. I agree with others that the date upsets the flow of the dial, but it ...