bernard cheong
7182
NUBEO Jellyfish and Black Jellyfish
WHY?
Because in the watch arena...IMHO or IMO..if some assume my arrogance...(after my Opus 8 critique)
(1) The serious price point is at the BRO1 and Panerai point.
(2) This point brings in enthusiasts who are vocal, and opinionated, and colored..correctly by the new age of the communication networking of the WWW. It is not "stratospheric".....but expensive, yet within reach....like AP Offshores and IWCs....yet NOT common...or shall I say..much more rare.
(3) OK..so Pateks, Journes, APs are still important..you do not see me writting aboutb them..but I buy them..but there are TOO many, and enough opinions about these brands....thye do not need my humble voice.
(4) IWC and UN..do not need me..but they have done VERY important works.....and recently BOTH Breguet and Cartier.
(5) Glass Original.....I have MUCH to say and soon...and GOOD stuff....likewise...Chopard and JLC.
(6) MBF ....these are INVESTMENTS.
(7) Now...to NUBEO. Like Bell & Ross, and Panerai....I think NUBEO breaks Panerai's back. With Bell & Ross, on the long haul of 5 years...both Bell&Ross and Nubeo will break Panerai among the seasoned collectors of simple 3 handed watches or chronos. And I hope they DO...so that Panerai does not keep getting more arrogant in raising prices...and behaving as if they are above JLC and IWC....ARRRGGGHHHH. My cab drivers in Singapore have Panerais and Rolexes...its become a status symbol...good for them...I am not saying anything here,,,
No cab drivers wear B&R, or IWC or probably NUBEOS...so am I sounding like an elitist pig? Yes...I hate it...but it is true....the marketing made my cab driver patients buy a Panerai....even though he wanted a Rolex...he can't tell the difference. It's like ordering beer or wine...just order the more expensive...sigh. My delivery boy..who carries my boxes bought a Panerai after he pawned his Rolex...sigh...
This will not happen with B&R or NUBEO, or Chopard LUC...too few...not marketed that way. Or JLC ..or IWC....hmmmm...too exclusive..but yet cheaper than a Panerai?
(8) Simple ETA movts...housed in 2 seperate levels of quality...at Bell&Ross BRO..you see utilitarian apogee work....the good stuff with aesthetics....NOT casio GShock Beck and decker shit. At NUBEO you see CARTIER level or Patek level work...NO *%^#ing kidding. At about 33% more than Bell&Ross list prices...in other words..GOOD PRICE..for now...I do not see how NUBEO can keep prices at this level BEYOND Sept 2008....this is my owm estimate. So I offred to buy a NUBEO on the spot, in Basel...and I went hoe with it....and I will BUY a SOLID GOLD one asap..with a black ruber fusion..ala Hublot. It makes sense....not because I like "bling"...but the gold NUBEOs are SO *&%$ing heavy!!!!! Even IF Panerai did not raise prices...I feel that Bell and Ross, and NUBEO have created a niche that is VERY tight. BOTH B&R and NUBEO are worth, and MUST be examined if you have a budget to buy 1 credible UNIQUE non main stream watch....or if you are looking for a VERY GOOD watch. na d you don't wanna go to the MBF price....(forget Pateks...those are for those guys buying watches for the next generation...they seem to wear Casios to work!) Just kidding...err...
