Jaeger-LeCoultre

djmm
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Relationship Between JLC Boutique and Authorised Dealer

I've always been wondering, in places where an actual JLC boutique exists, what do you think the purpose of such boutique? Of course I know it exists to sell watches and to make money. But what I'm getting at is, do they actually see ADs as their 'competitors'? Or do you think they exist for a 50/50 purpose of selling JLC watches but also as a place where people can see most of JLC collections in flesh?

What I also wonder is, I think boutique (not only JLC but other brands as well) doesn't really give discount, so do people actually buy watches from them, and do they actually make money from a particular boutique? (not as a company in a whole, but as an independent branch). I imagine it must be hard to survive as a store when you only sell one brand of watch and also not flexible in pricing.
I also wonder whether the staff from the boutique would be offended if I looked at the watch from the boutique but bought them at an AD... What do you guys think?

For example, last month I enquired about Omega Hour Vision from an Omega boutique, and was served by this very nice and very knowledgeable gentleman who was very helpful to me. But as much as I liked him and would love to buy from him, but considering that he was not allowed to discount the watch, it will be very hard for me to get it from him when I can just go to my usual shop and get a decent discount for the watch. Of course if the watch is cheap I wouldn't mind not getting a discount, but the watch is quite pricey, so it makes a difference. I left the store feeling a bit guilty because I knew that I wouldn't be getting the watch from him.