WatchProSite|Market|Digest
WatchProSite|Market|Digest

Audemars Piguet

Rethinking my thoughts on AP

 

My wife and I have own/owned numerous APs from Millenary, Lady Oak, 15400, Novelty and APROC. ROLEX aside they are the most prevalent brand in our combined collection. Despite this I remain a big naysayer in the Code11.59 despite the big push from within my regularly frequented boutiques.

This weekend I visited the Boutique again and viewed the numerous models of the same watch and others within the collection and it got me to thinking that as an Avantgarde manufacturer they really have no equals. ROLEX is good at what they do, they don’t take risk and make some fantastic watches but they are famous conservative. PP and VC are high end complication watchmakers with arguably 1 Avantgarde off piste offering each which breaks their mould. AP on the other hand truly are worthy of being truly Avantgarde, from Conservative Jules Audemars, to cross over dress/sports Royal Oaks. From very sporty Offshore to wild Novelties and modern concepts or from ground breaking shapes of millenary and Code1159 all of which are topped by stunning haute joailleire can anyone name another brand that even come close?




  login to reply
Related Content
expand_more
Jules Audemars15400Audemars PiguetJules AudemarsMillenaryRolexRoyal OakRoyal Oak OffshoreVacheron Constantin
💰1864 Marketplace Listings for Rolex›
From the Digest
Audemars Piguet SIHH 2015 Novelties Live Photos
New Release
Audemars Piguet SIHH 2015 Novelties Live Photos
KIH · Jan 21, 2015
Explore Audemars Piguet's SIHH 2015 novelties, including the Millenary Tourbillon, Jules Audemars Tourbillon Chronograph, and Royal Oak Offshore models, with live photos and collector insights.
10 replies6029 views
Audemars Piguet Minute Repeaters Complications
Complications
Audemars Piguet Minute Repeaters Complications
quattro · Nov 28, 2024
Explore Audemars Piguet's minute repeaters across eras, from vintage references to modern Supersonnerie models. A collector's guide to AP's chiming mastery.
18 replies4772 views
Audemars Piguet Tradition d'Excellence Collection
Collection
Audemars Piguet Tradition d'Excellence Collection
quattro · Jul 24, 2025
Explore Audemars Piguet's ultra-exclusive Tradition d'Excellence 'Cabinet Series' watches. Discover rare complications, production insights, and collector discussions.
62 replies8271 views
Audemars Piguet Le Brassus Manufacture Visit Part 2
Manufacture
Audemars Piguet Le Brassus Manufacture Visit Part 2
orangedial · Aug 10, 2015
Orangedial's dream visit to Audemars Piguet in Le Brassus, Switzerland. Explore the AP Museum, high complication workshop, and restoration atelier.
7 replies4405 views
AP Tradition Minute Repeater Tourbillon Chronograph
Complications
AP Tradition Minute Repeater Tourbillon Chronograph
MichaelC · Apr 5, 2013
Discover the Audemars Piguet Tradition Minute Repeater Tourbillon Chronograph (Ref. 26564IC/RC), a SIHH 2013 highlight with exquisite finishing and complex movement.
2 replies2038 views
8 Comments view entire thread 

I’ve no idea of the numbers but does that make them any less advantgarde?

 
By: Onemorewatch : November 3rd, 2019-19:53
Comments about sales volume or indeed resale value are moot points. Name another brand like AP..

I appreciate your passion for AP.

 
By: Spangles - Dr. Tabby : November 3rd, 2019-20:14
Ironically, the very range and depth you point to as AP's strength contrasts with the way detractors of the brand focus on a perceived limitation in the brand's great reliance on mainly the RO and ROO lines. To your question of what brands have great rang... 

AP make very artistic watches

 
By: jack johnson : November 3rd, 2019-21:47
I would still have them in my collection if not for accuracy and reliability issues.

Haha.

 
By: Onemorewatch : November 4th, 2019-18:06
Not sure I will ever be an owner but fair is fair, they could have went down the road of most of not all other manufacturers with a standard round 3 part case offering and called it a day. To big - yes, to thick - yes, disappointing - yes but you can’t ac...