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Rolex

Rolex Trivia...

 

This Rolex trivia is arcane if not plain silly...one of the nine Rolex cats pictured did not appear in the Rolex cat campaign advertisements (circa 1959) but did appear in a Rolex ladies watch catalog (circa 1962). As Rolex fans know, the cat campaign was one of the few if not the only Rolex advertising campaign in which a Rolex watch never appeared. The cats were drawn by the British illustrator Rosalind Hoyte and my understanding is the cats were named by Ruth Waldo, J. Walter Thompson vice-president and former chief copywriter (London office).




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