Seiko

You will see that the prices for these products now range from €300 - 195,000, which indicates Seiko's aspirations to span the entire budget range of the world's watch owners. But Seiko is not just a massive corporation, but a family-run business. Let me share a letter from Mr Hattori.

CEO'S LETTER

Dear Friend of Grand Seiko and Seiko,

This year, we celebrate the 140th anniversary of the founding of Seiko by my great-grandfather, Kintaro Hattori. I see this as an opportunity to reflect on our long history, to take stock of what he and my predecessors have achieved, and to look ahead to the future.

Kintaro directed the company until his death in 1934. He became known as the “King of Watches in the East”. He created a company that could produce timepieces of high quality and remarkable precision, and he guided Seiko through good times and bad to become the leading watch company in Japan. 

I know he would be proud of our vertically integrated production system, which covers everything from initial design to parts manufacturing and even materials development!

Yet his greatest legacy was something longer lasting and more valuable than our manufacturing methods or our business model. It was his vision of the kind of company he wanted Seiko to be - one that cherishes its customers and all its stakeholders and is truly trusted by society.

Kintaro’s spirit is clear in his words that Seiko should be “Always one step ahead of the rest” and in the lesson he repeated to his colleagues as they went about their duties: “Don’t run but always keep going”. His words still resonate and continue to inspire all of us as we face the challenges of these demanding times and aim for a brighter future.

I like to think that Kintaro would be proud of what we have achieved in recent times and of our ambitious program for 2021, which we have developed in line with his vision and spirit.

I am confident that the collections we are going to show you will live up to Kintaro’s ideals, and that the coming year will mark the start of an exciting new era for both Grand Seiko and Seiko.

Yours sincerely,

Thank you very much for your continued support and patronage.

We would like to inform you that we have confirmed the existence of a fake SNS accounts pretending to be an official Instagram account of ours.

The following fake account has nothing to do with our company.

Fake account: @seikowatchjapan21, @seikojapangift_

The URL in the Direct Message(DM) sent from the above fake account contains a request for personal information, disguised as a fictitious campaign. If you access the site, there is a possibility that your personal information will be obtained by the sender and be misused. If you have received a suspicious DM, please do not access the URL and delete the DM itself. Also, please block the fake account. There is a possibility that there are other fake accounts, so please check their usernames before following them or sending DM. 

Our official Instagram account in Japan is as follows

Official account for Japan : @seikowatchjapan

Please note that we have already reported spam and spoofing to Instagram.