Horological Meandering

The MAGIC of the Bell&Ross BRO series, and its spell...

 

In the theatre of “edge design”, audiences are known to be swept away by the appearance and immediate charisma of the timepieces presented. I once was acquainted with such, it was called the Panerai.

Time and again, I witnessed the unknown force take hold of the market, and swept it to the peak of a frenzy.

I now hold a deep conviction, not just opinion, that a historically relevant watch should have the measure taken by its contribution to the industry, as in “how many NEW people” it brings into the love of horology.

Patek with its age old history, and many formidable brands similar, have failed to bring in HOARDS of new fascinated people. Panerai succeeded.

Backed by my typical brashness and recklessness of thought…I believe that the Bell 7 Ross BRO 1 and all of its current off spring will be a BIG part of history.

Looking at the magic of this evening..these pictures captured by Harry Tan…there is a certain flirtation with the imagination of the people. And as flirtation often does, it will move into action…the long forgotten unfulfilled urges to BUY a watch, for non collectors and collectors alike…will possess the crowd.

I felt it.

Bell & Ross is certainly on to magic…with the BRO series.

Looking at the GLOBAL audience reflected in the guest list, from the Greek embassy, the USA, the UK, the art fraternity from France, the local Singaporeans...I had an over whelming response to attend this party...FROM NON watch collectors...wanting to SEE the BRO1.

The extreme range of guests, the venue itself was not a public place...not easy to locate.

The ages from 20 to 60years!