Moses
480
Where to for JLC in 2006?
Looking at the new website, it's now easy to see that JLC has an obviously well thought-out and fully integrated product line:
- the classic Reverso and Master series (dress and smart casual watches)
- the distinctive Master Compressor and AMVOX lines (sport watches)
- the Ideale dress watches and jewellery lines (ladies casual and dress watches)
- the Grand Complications (seriously haute horology - the GyroT is simply the first I think)
- the Atmos (classic clock, brand icon)
All of these lines have, over the past few years, either been heavily renovated (new designs, new/improved calibres) or are entirely new.
It seems impossible that JLC could keep up its recent rate of innovation - new models and calibres will continue to appear, but the rate will surely slow.
What's to come for JLC?
What would you like to see?
Personally, I wonder why JLC can't introduce variations on their more successful models - different dials and cases. The new calibre 899 could surely form the basis of a small JLC 'Calatrava' line, couldn't it? Say three case sizes, conservative and modern styling options. This way JLC could capture all segments of the market - old and young, traditional and modern.
