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Horological Meandering

It's sad ...

 

... that IWC has walked this path of LEs. The persons they combine with their watches are far apart from high-end horology. Imagine a soccer-football called Klaus or Breguet! It started with the strange choice of St Exupery and one wonders who and what will be next. A chrono for Stirling Moss? Figo is a great soccer player, and the Portuguese is a beautiful watch, but why must they materialise in that way? It would be okay if IWC made a personalised watch for Figo on demand, but who other than Figo would wear such a watch?

Sven

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