Trade Secrets

ASTROGATOR by HEINZ

Hi, my name is Heinrich. I am working at the HEINZ Watch Company (HWC). I am responsible for the housekeeping and for product engineering. Our marketing department is lead by my boss himself, Mr. Heinz, because the marketing budget accounts for the biggest part of our operating expenditure. We totally rely on the marketing theme ‘the hero and his watch’. This strategy works especially well with category A action film actors, formula one pilots and extreme athletes, but even premier league football players may be considered. The concept is extremely efficient. Our public relations consultant has determined that the benefit to cost ratio in hero affine advertising is ten times higher than in product engineering. Even more efficient is social media marketing. According to the analysis of our financial consultant the benefit to cost ratio of social media marketing is at a lunatic level compared to … brrr … brrr … brrr …

Design your own advertising campaign

By: AndrewD : November 14th, 2012-21:49

We seem to be inundated at the moment with celebrity and movie endorsements, flashy TV and YouTube adverts, billboards, magazines and online adverts with catchy and memorable (I think the advertising term is 'sticky') catchphrases. I used to think I was i...

Fistful of ....

By: Ares501 - Mr Green : November 15th, 2012-02:26

"Even your wife will love our watches" And then some very amygdala stimulating photos (photo credit small-luxury-world) or "Our watches aim straight to the heart" or "Serenity .... only with our timepiece strapped around your wrist" and then series of dif...

Lol great inspiration Damjan ^^ [nt]

By: Mark in Paris : November 15th, 2012-02:30

Fantastic concepts ...

By: AndrewD : November 15th, 2012-16:51

Really appreciate you entering into this. I laughed at: "You don't need to have that much to buy our watch". But couldn't help thinking that there should be a punch line: "... but it helps." I won't say which brands I had in mind for the campaign! Andrew

Thank you dear Andrew my only

By: Ares501 - Mr Green : November 17th, 2012-00:51

surprise is that no one, yet, hired me for a job ;) Sincerely Damjan

Trade Secrets

By: Heinrich : November 18th, 2012-01:01

ASTROGATOR by HEINZ Hi, my name is Heinrich. I am working at the HEINZ Watch Company (HWC). I am responsible for the housekeeping and for product engineering. Our marketing department is lead by my boss himself, Mr. Heinz, because the marketing budget acc...