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Hublot

Smart...

 

When I met Ricardo a number of years ago at a hublot event, I felt he was super switched on and a lot of fun to hang out with.  While as wis, I'm not the target marker for all the limited editions, hublot is just incredibly sophisticated in how they've rolled out their strategy from day one..  


It won't be hard to find 150 die hard cowboy fans with cash to spare to snap up these pieces.   They just systematically identify a pool of enthusiasts, be it sports teams, Ferrari owners, yacht club members and produce a high quality watch for them.   A few hundred pieces a pop... Just brilliant.   Credit to them for pursuing a specific sales and marketing strategy in addition to wowing us with some cool high end pieces.   

How about them Cowboys!

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