The JLC Reverso, apart from being a gorgeous watch any way you look at it imho, is also one of those iconic pieces that are instantly recognizable. It's one of those watches that you can hand down to your child, granchild, close friend, whoever -- it is a true classic that will run practically forever if taken care of. The JLC Reverso line tells me that the wearer cares about exquisite design and has a complete appreciation for fine and flawless manufacture. Alas, I do not own a JLC of any kind yet -- but I'm working on it!