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Montblanc

The redundancy cycle

 

I think you pinpoint an important aspect of smartwatches, they become redunant within a certain time frame. I'd say 2-3 years, not one. It's dependent on whether it they receive the software OS updates or not. So, they're consumables. The thing is, once gotten used to all the functionality, it's hard to turn back, because it's just so convenient. This means those who crave a MontBlanc watch will update and get a new watch every 2-3 years. Take TAG, who sold 56,000 in just one year. They'll sell the same or more, because those who got it, will want the new one sooner or later, and will update frequently. TAG's also using a smart strategy having the smartwatch as a platform for selling mechanical movements, even tourbillons.

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