AnthonyTsai
[PuristS]
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Baume & Mercier's newest Brand Ambassador is Chen Kun
Founded in 1830, the Swiss watchmaking Maison Baume & Mercier is associating with the famous Chinese actor, singer and fashion model Chen Kun as its new ambassador to personify the “Life is about moments” campaign. On the advertising visual, Chen Kun is wearing a Clifton watch from a collection that embodies the perfect alliance between watchmaking expertise and elegant design. A token of supreme refinement for a man who likes a singular watch blending tradition with modernity.
BAUME & MERCIER IS DELIGHTED TO CELEBRATE ITS NEW INTERNATIONAL AMBASSADOR, CHEN KUN
FOR ITS “LIFE IS ABOUT MOMENTS” ADVERTISING CAMPAIGN
Chen Kun is a Chinese artist well known in cinema (having earned a nomination for Best Actor in the Golden Horse Film Festival for his role in the movie West Lake Moment); in music, since he won the prize for best Male Vocalist at the MTV Asia Awards for his second album (Come True Again) and also as a fashion model. Chen Kun is extremely famous in China and has 70 million followers on Chinese social networks, notably WEIBO.
The Maison Baume & Mercier and Chen Kun also share values such as generosity and authenticity. Chen Kun is a UNICEF ambassador and is particularly involved with the cause of children’s welfare in rural areas of China.
The Maison Baume & Mercier expresses watchmaking excellence in all its creations and through the simple, consistent motto first expressed by its founders: “Accept only perfection, only manufacture watches of the highest quality.” Faithfully cultivating a rich heritage and exceptional traditions, the Maison wishes to celebrate the most precious and important moments in life through its worldwide “Life is about moments” campaign.
For 185 years, the Maison Baume & Mercier has been perpetuating the expertise of its longstanding watchmaking tradition by creating timepieces conveying powerful emotional substance, affective personality markers and authentic guardians of unforgettable moments. Weddings, engagements, professional successes, graduations as well as all life’s thrilling moments are occasions to treat others or oneself to a Baume & Mercier watch that thereby becomes a witness to and an intimate companion in these experiences.
The cooperation between the Maison Baume & Mercier and the actor Chen Kun also symbolizes the fruit of 10 years of its ongoing establishment in China and the completion of an important stage.
“Choosing
a Chinese ambassador and selecting Beijing
as worldwide showcase for our brand on the occasion of our 185th anniversary
clearly demonstrates our deep-felt attachment and trust in respect to the
Chinese market.”
Alain Zimmermann, CEO Baume & Mercier.
Timeless style and elegance are the very essence of the Maison Baume & Mercier. By associating with Chen Kun, the Maison Baume & Mercier is starting a new chapter in its history with the promise of intense and exciting moments.
“I love this brand that is time-tested, full of emotions, and makes people elegant. Its classicism and elegance are exactly the values I’m personally pursuing,” shared Chen Kun.
The watch featured in the ad is the Clifton 10058 retailing for $6,450. Ads will run internationally in 2016.