News Central

Dear PuristS,

Today marks the first day of spring, and there is no better way to usher in this very welcome reprieve from the winter weather than with a fresh new timepiece!  New to the Panerai collection, the PAM 499 Luminor 1950 3 Days Automatic – 44mm features a clean white dial and Panerai's sleek and elegant P.9000 calibre movement – making it the perfect sport watch for spring. The PAM 523 Luminor 1950 3 Days Automatic – 42mm features the same white dial and P.9000 movement in an even more streamlined 42mm case option.

Both the PAM 499 and PAM 523 feature a polished steel case and beautiful leather strap, in black and brown, respectively.  A trip to the nearest Officine Panerai boutique reveals more stunning strap options in a variety of springtime colors – from kelly green to sea blue – allowing you to change the look and feel of your new timepiece with the seasons.