Sincere Fine Watches Unveils its 14th Boutique at Scotts Square

Sincere Watch Limited, the leading luxury watch specialist in Asia has unveiled its latest boutique, a 4,267 sq feet duplex boutique along Singapore’s prime shopping belt in Scotts Square.

The Duplex

As the anchor tenant at this new luxury mall, the boutique was designed to give consumers a more personalized and private shopping experience in the world of haute horlogerie; with the merging of two diverse environments under one roof.

Seated fittingly on the boulevard level with their own shop-in-shop are the Sincere exclusive brands, Franck Muller and Roger Dubuis; both highly regarded as some of the world’s most avant-garde watchmakers of the 21st century. This is Sincere’s first ‘shop-in-shop’ with Franck Muller, and their boutique echoes signature elements of the Franck Muller brand. A spiral staircase leads upstairs and watch aficionados are greeted with a stable of timepieces from 20 of the world’s top international brandswhich includes Audemars Piguet, A. Lange & Söhne, Breguet, Tudor, Omega and Greubel Forsey. Exceptional pieces from some of the brands featured in the boutique are Piaget’s full páve Limelight Sheika, Breguet’s Classic Tourbillon in full páve and JaegerLeCoultre’s Gyrotourbillon in pink gold.
Exclusive pieces from 2012’s collection will include the Datograph Up/Down from A. Lange & Söhne, a coveted classical chronograph amongst collectors; the latest Duométre Sphérotourbillon by JaegerLeCoultre; the Giga Tourbillon featuring the world’s largest tourbillion on a wristwatch, from Franck Muller; and the $800,000 Double Tourbillon 30 Technique, an ingenious invention by Haute Horlogerie’s frontrunner, Greubel Forsey.

Respected in the watch industry as a visionary leader in nurturing new brands, Sincere Watch has earned recognition for developing brands such as Franck Muller and A. Lange & Sohne into sought-after names. Reports from the Swiss Watch Federation ranked Singapore as the 5th largest importer of Swiss Watches, a growth of +20.3% in 2011 over 2010, and Sincere Watch believes that the desire for luxury watches will only continue to appreciate.

“Singapore has become one of the most significant markets for luxury goods in Asia. According to the APAC Wealth Report 2011, Singaporeans spent 41% of their luxury investments on Jewellery, Gems and Watches, the highest in the region,” said Mr. Stephan Ritzmann, the Group Chief Executive Officer of Sincere Watch Limited. Added Mr. Ritzmann, “With this growing affluent market, we are continually reinventing ourselves to meet the increased demand for luxury goods, whilst preserving our tradition of introducing and developing new Haute Horlogerie brands. Sincere at Scotts is our fourteenth boutique, and the largest one to date in Singapore. We are always excited to create and introduce new retail experiences for our customers.”

FRANCK MULLER
Founded in 1992 by talented watchmaker - Mr. Franck Muller and entrepreneur - Mr. Vartan Sirmakes, FRANCK MULLER has been astounding the world with world premieres and patents that represent major technical breakthrough in the history of haute horlogerie.

Since 1983, the ingenious mind and gifted hands of Franck Muller have been the driving force behind the renaissance in Swiss watchmaking expertise. For more than twenty over years, Franck Muller has been raising the bar of luxury watchmaking to new heights, earning him the title – Master of Complications. The horology world has been thrilled by his world premieres and patents, such as the release of the free oscillation Tourbillon wristwatch with jumping hours and regulator-type dial in 1986 and the most complicated wristwatch in 1992 where the Grande and Petite Sonnerie, Minute Repeater, Perpetual Calender and 24 hour moon phase were skilfully fitted in a watch. Also testimonial to Franck Muller’s technical prowess are the recent launches of the Aeternitas Mega 4– the world’s most complicated watch and the Giga Tourbillon – the world’s biggest tourbillon to be fitted in a wristwatch, released in 2010 and 2011 respectively.

With 50 world premieres and patents, 40 exclusive boutiques worldwide, and 7 production sites to date, Franck Muller – the Master of Complications continues to push the envelope in creating Swiss mechanical masterpieces.

GREUBEL FORSEY
Launched in 2004, Greubel Forsey was founded by Robert Greubel and Stephen Forsey, two gifted watchmakers who possess a deep knowledge of the prestigious tradition of watchmaking and a great enthusiasm to push the boundaries and create timepieces that represent 21st century horological art. Eight years on, they have earned worthy credentials, and are lauded in the field of haute horlogerie for their exceptional creations.
Exclusive to Sincere Fine Watches in Southeast Asia, the brand specializes in designing and crafting high end tourbillons that achieve the best performances in timekeeping precision.
Their first invention, the Double Tourbillon 30° was a ground-breaking design that revolutionized the concept of Tourbillon and won them multiple awards in the haute horlogerie segment; namely, the prize for the best complicated watch at the Grand Prix d’Horlogerie de Genève in 2009, the Golden Hand prize in the same competition in 2010 and the top score at the International Chronometry Competition in October 2011. This meticulous focus on perfection limits their annual production to some 100 pieces each year; with an entry price close to S$ 500,000.

Sincere Scotts Square
6 Scotts Road
#01-18/19 & #02-14/15/16
Singapore 228209