Rolex

... a museum disguised as a boutique? just for the pleasure of viewers but not for sale?

Rolex has been my favorite brand since I was a very young lad and got my first one in 1966 as a present from my parents for my 18th birthday. 

Since then and well through the 90´s and till around middle of 2000´s  you could visit an offcial Rolex Agent and buy any model you wish. Probably the only exception was the Daytona in certain Countries but here in my place you could find them almost inmediately (few weeks waiting)... and at official retail prices.

Then it begun to change after 2010 approximately. 

I can´t understand Rolex marketing policy depriving the true lovers and old followers of the brand of getting their products. How they spend big money in advertising and backing sport events and supporting important projects but deceiving their prospective clients when they visit their boutiques and AD´s??

This has transformed the present situation in a world were the only benficiaries are those who sell in the grey market and the speculators and investors who buy not for the pleasure of owning a Rolex watch  but for the pleasure of making a big $$$ difference in a short term and not true watch lovers or true collectors.

I still love Rolex watches, you know. They make great high quality watches. But I feel disappointed and have turned my watch interest and collecting to other brands and models.

So it makes sense what you ask in your post: Isn´t this something Rolex should reconsider?

Best cordial regards my dear friend!

Abel

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