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What's in a name? That which we call a rose / By any other name would smell as sweet...

 

What's in a name? That which we call a rose / By any other name would smell as sweet...

Juliet may have felt that way about Romeo, but is it true for the Rolex Submariner? Would the Rolex Submariner smell as sweet today if the original name was: Sea-Wolf, Lion Shark, Captain Cook, Seaslug, HydroConquest, Snorkel, Frogman, SeaStrong, Trident, Sea Hawk, Aquascaphe, Ocean Avenger, Amphibia or Scuba Dragon? 


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