Zenith

rdenney
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It's not as bad as all that...

While their pictures of this watch make it look utterly uninspired, in person it is quite beautiful, or really from any angle that shows its actual shape. Only Ebel would finish a watch in this way, even though it does not follow the Sport Classic pattern.



This basic model is still in the catalog. And even such models as the Onde and the Classic Wave are very nicely made and nobody would confuse them with a cheap brand in person. But it is true that the vision of Pierre-Alain Blum and his trusted staff that included such current luminaries as Jean-Marc Jacot (currently CEO of Parmigiani Fleurier) is no longer in evidence, and Ebel is now merely a brand more that a company. It is now just a sign on the MGI Luxury Group SA building next to the train station in Biel/Bienne. But you can't say that MGI didn't at least make a go of it.



But I still love the unique styling of Ebel from the Sport Classic through the BTR and Tekton--so different and yet true to their own unique design language.

As I said, though, their failure in the mechanical-watch market has made it possible for me and my wife to own a couple of dozen Ebels from the last 15 years or so, at pennies on the dollar, so it is a bit disingenuous of me to complain about Movado's current strategy.